1602678561     

381241084                        

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Humanizing the web : change and social innovation / Harri Oinas-Kukkonen (University of Oulu, Finland) and Henry Oinas-Kukkonen (University of Oulu, Finland)

Oinas-Kukkonen, Harri, 1968- [Verfasserin/Verfasser]

Oinas-Kukkonen, Henry, 1964- [Verfasserin/Verfasser]

Basingstoke [u.a.] : Palgrave Macmillan, 2013

x, 248 Seiten ; 24 cm

Englisch

Literaturangaben

978-1-137-30569-5 ( : Festeinband : £40.00)

016215224

HT017558959

OCoLC: 835325843     

OCoLC: 843467706 (aus SWB)      ; OCoLC: 835325843 (aus SWB)     

SR 850      Ähnliche Literatur

HM851

303.4833

Basisklassifikation: 70.99 (Sozialwissenschaften allgemein: Sonstiges) ; 71.43 (Technologische Faktoren) <Soziologie> ; 54.08 (Informatik in Beziehung zu Mensch und Gesellschaft) ; 05.38 (Neue elektronische Medien) <Kommunikationswissenschaft>

SSG-Nummer(n): 19,2

*Soziales Netzwerk ; World Wide Web 2.0      Zum Register

*Soziales Netzwerk ; World Wide Web 2.0      Zum Register

LOC-SH: Internet -- Social aspects ; World Wide Web -- Social aspects ; Human-computer interaction

Soziales Netzwerk ; World Wide Web 2.0 ; World Wide Web / Social aspects ; Internet / Social aspects

"The authors describe how the web is transforming from a one-way information delivery channel to a socially rich communication vehicle, resulting in the humanizing of the web and fulfilling the web's original promise. They explain how the web continues to change businesses, software design, the way we perceive people and the skills required of us. The web's key challenges are defined as six paradoxes and its role as an innovation ecosystem is introduced, emphasizing the consideration of the social web as a software platform, user experience, and business ecosystem. The volume explores the challenges related to the search for Zero-to-One innovations, breakthroughs, and the key strategies for discovering these kinds of innovations for the social web (or through the social web for non-web environments). It also envisions the next generation of the web, including both transformations that are already ongoing and visible as well as new expectations. An important message for companies and organizations is to adopt a set of core business values that will facilitate innovation processes in this future humanized web. These business values are very humane. Finally, the authors discuss key threats and opportunities for this future."--Publisher's website

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List of Figures -- Preface -- Acknowledgements -- Introduction and History -- Social Web as a Transformer -- Social Web as an Innovation Accelerator -- Social Web as a Humanizer -- Final Remarks -- Notes/Endnotes -- References -- Primary sources -- Index

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