Drucken
Versenden
Speichern
PermalinkSuchanfrage
Ähnliche Dokumente
Regensburger Katalog (1/1)
Groundswell : winning in a world transformed by social technologies
winning in a world transformed by social technologiesPerson: Li, Charlene
Ort: Boston
Verlag: Harvard Business Press
Erscheinungsjahr: 2008
Umfang: xiii, 286 p.
ISBN: 9781422125007 , 1422125009
Schlagwort: Unternehmen ; Produktgestaltung ; Soziale Software ; Kundenbindung
Buch
| Person: |
Li, Charlene
|
|---|---|
| Person: |
Bernoff, Josh
|
| Titel: | Groundswell |
| Untertitel: | winning in a world transformed by social technologies |
| Von: | Charlene Li ; Josh Bernoff |
| Ort: | Boston |
| Verlag: | Harvard Business Press |
| Erscheinungsjahr: | 2008 |
| Umfang: | xiii, 286 p. |
| Umfang: | graph. Darst. |
| Sprache: | Englisch |
| Bemerkung: | Includes bibliographical references (p. 247-263) and indexes |
| Abstract: | "In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Cover, p. 2. |
| Register: | Includes bibliographical references (p. 247-263) and indexes |
| ISBN: | 9781422125007 |
| ISBN: | 1422125009 |
| Schlagwort: |
Unternehmen ;
Produktgestaltung ;
Soziale Software ;
Kundenbindung |
| RVK-Notation: | ST 205 |
| RVK-Notation: | MS 5920 |
| RVK-Notation: | SR 850 |
| RVK-Notation: | QP 624 |
| Inhaltsverzeichnis: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016668... |
| Permalink: | https://www.regensburger-katalog.de/s/ubr/de/2/1035/BV023486022 |