"This is a rich assortment of contributions to mapping the history of social psychology and an essential contribution to the field's capacity to understand itself. Sometimes it seems that social psychology lurches from one topic and fad to another. In this book, one can appreciate how the scientific study of social life has moved steadily forward, accumulating and refining methods and building toward a profound understanding of human interaction. This wonderful book will be deeply enlightening to anyone interested in social psychology, from beginning students to advanced scholars." -Roy F. Baumeister, Ph.D., Florida State University, USA "An intimate knowledge of history is essential for the progress of any science, and is especially so for a field like social psychology. Yet we have long lacked a comprehensive volume covering the history of our field. This landmark book fills an important gap in the literature. The chapters, written by a stellar group of international contributors, offer a detailed review of the history of our discipline that is encyclopaedic and scholarly, yet highly readable and even entertaining. The coverage is comprehensive, covering all the major research domains of social psychology. I am sure that this seminal book will become an essential reference work for anybody teaching and doing research in social psychology, and should be required reading for all undergraduate and graduate students in the field for many years to come." -Joseph Paul Forgas, Ph.D., Scientia Professor of Psychology, University of New South Wales, Australia "The greatest asset of this volume is that the authors are themselves social psychologists who identify with the discipline and participated to its amazing growth. Consequently, the chapters provide more than just historical background data. They afford a treasure trove of meta-theoretical insights, conveying deeper understanding of theories and research paradigms than can be gained from journals and textbooks. Scientists and students who have not yet discovered the historical perspective may become converts through this remarkable handbook." -Klaus Fiedler, Ph.D., Ruprecht-Karls-Universitat Heidelberg, Germany.