Overview
- Builds on insights from the authors' previous book The Four Speeches Every Leader Has to Know (Palgrave, 2020)
- Introduces the three fears-typology, connecting rhetoric studies with leadership studies and political science
- Provides an interpretative framework for leaders who want to reflect on the ongoing energy and climate crisis
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Table of contents (7 chapters)
Keywords
About this book
Fear is an inescapable part of how human beings experience reality. The impact of fear becomes particularly evident in a crisis. When a crisis strikes, be it a war, a pandemic, global warming or a financial crisis, leaders are challenged to exercise sound judgement by speaking and acting. This book argues that there are three fears every leader has to know – apocalyptic fear, political fear, and private fear. By appealing to these three fears in an adequate manner, a leader’s appeal to fear may serve a constructive purpose in a crisis.
Reviews
“This book has become even more important by the war and suffering that iscurrently unfolding before our very eyes in the heart of Europe. It is exactly at times of crisis and war, leaders need to be heard and understood, as well as offer powerful words of inspiration and action. “If people experience a crisis, the speaker need to name that reality,” the two authors rightly emphasis in this important book. Few have done it better than the Ukrainian President Volodymyr Zelensky. In the midst of war, suffering and anxiety, his speeches have been truly inspiring. No-one can stay indifferent when President Zelensky speaks, as he quickly rattles any trace of complacency immediately out of his audience. And through a series of cleverly tailored messages, he has also in a very short period of time been able to muster extraordinary and widespread international support. His unconventional, direct rhetoric is also what this book helps us better understand, while at the same time giving us advice and concrete guidelines on how to craft a powerful and effective address,when a minor or major crisis is emerging.” (Bjørn Berge, Deputy Secretary General in the Council of Europe)
Authors and Affiliations
About the authors
Bård Norheim is Professor of Theology at NLA University College, Norway.
Joar Haga is Associate Professor of Church History at VID Specialized University and Associate Professor of Church History at NLA University College.
Bibliographic Information
Book Title: The Three Fears Every Leader Has to Know
Book Subtitle: Words to Use in a Crisis
Authors: Bård Norheim, Joar Haga
DOI: https://doi.org/10.1007/978-3-031-08984-8
Publisher: Palgrave Macmillan Cham
eBook Packages: Political Science and International Studies, Political Science and International Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-031-08983-1Published: 06 August 2022
eBook ISBN: 978-3-031-08984-8Published: 05 August 2022
Edition Number: 1
Number of Pages: XI, 136
Number of Illustrations: 1 b/w illustrations
Topics: Political Leadership, Political Communication, Business Strategy/Leadership, Personality and Social Psychology