Introduction: Martians and Marketing
Chapter1: The Semiotics of Marketing: Selling with Signs
Chapter 2: A Psychoanalytic Approach to Marketing
Chapter 3: Sociological Theory: The Group Sells
Chapter 4: Marxism and Marketing
Chapter 5: The Anthropology of Marketing
Chapter 6: Marketing Memes: Antiquity and Modernity
Chapter 7: Marketing the Self
Chapter 8: Marketing Something: Advertising Cruise Tourism
Chapter 9: Marketing the President: Political Marketing
Chapter 10: Marketing to Millenials
Chapter 11: Marketing and Social Media
Chapter 12: Marketing Countries: Selling the USA
Chapter 13: Marketing Theory
Chapter 14: Ernest Dichter’s The Strategy of Desire
Coda: Marketing and Martians.