ABSTRACT

The first wide-ranging, organic analysis of the sociology of unmarkedness and taken-for-grantedness, this volume investigates the asymmetry between how we attend to the culturally emphasized features of social reality and ignore the culturally unmarked ones.

Concerned with the structures of cultural invisibility, unconscious rules of irrelevance, automatic frames of meaning, and collective attention patterns, it brings together scholarship spanning sociology, anthropology, and social psychology, to cover various aspects of humdrum, unglamorous, nondescript, nothing-to-write-at-home-about social phenomena, developing the key assumptions, underpinnings, and implications of this field of study.

As comprehensive analysis of unremarked features of our social existence, this book will appeal to scholars across the social sciences with interests in social theory and the sociology of everyday life.

part |23 pages

Theoretical Outlines

chapter 2|5 pages

Taken for Granted

Semiotic Asymmetry and the Sociocognitive Production of Normality

chapter 3|16 pages

Routines, Rituals and Reflexes

The Powerful Undercurrents in Everyday Life

part |52 pages

Core Arguments and Epistemological Implications

chapter 4|21 pages

Sociocultural Defaults at Rest and in Motion

Cognitive Sociologies of the Unmarked

chapter 5|13 pages

Nothing Important

Exploring the Personal and Social Meanings of Negative Experience

chapter 6|16 pages

From Background to Default

The Epistemic Role of the Unmarked

part |37 pages

Variations on the Theme

chapter 7|16 pages

Early Detection's Blind Spots

Attentional Conflict in the Mammography Wars*

chapter 8|19 pages

Normalization of the Wrong Normal

Unmarked Futures in the 2015–2016 Refugee Crisis in Poland