Fashion on the Red Carpet: A History of the Oscars®, Fashion and Globalisation

Elizabeth Castaldo Lundén

Published by Edinburgh University Press 2021

Fashion on the Red Carpet

A History of the Oscars®, Fashion and Globalisation

Elizabeth Castaldo Lundén

In the series Film and Fashions

https://doi.org/10.1515/9781474461825

Overview
Contents

About this book

Offers the first scholarly study of the Oscars red carpet as a media phenomenon

Unravels the political actions of institutions and individuals that put Hollywood Designers and stars under the limelight during the interwar years
Establishes the business models proposed by Hollywood as precursors of the contemporary branding, licensing, and endorsement strategies used by fashion conglomerates
Traces the historical transformation of the Academy Awards ceremony from a private banquet into one of the most popular events in global media culture
Follows the changes in the fashion and film industries that impacted the dynamics of fashion at the Oscars
Describes the public relations strategies that set fashion to the forefront in Oscars’ history
Critically addresses the contemporary impact of celebrity culture

The Academy Awards’ red-carpet is the most prominent fashion show in media culture. Fashion on the Red Carpet investigates the historical liaison between Hollywood and fashion institutions, to describe how public relations campaigns and the media articulate fashion discourses around the Oscars. The power-shift towards television, the emergence of celebrity culture, the post-war reactivation of transatlantic trade, the growth of fashion journalism, and the increasing circulation of designer names in the media, are converging factors leading to the institutionalisation of the red-carpet as a fashion event in its own right.

Departing from archival sources, and tracing discourses of fashion, stardom, and celebrity surrounding Hollywood and the Oscars, this fascinating book explains how the red-carpet became a marquee for the endorsement of high-end fashion brands.

Topics

Frontmatter Publicly Available Download PDF	i
Contents Publicly Available Download PDF	v
Illustrations Publicly Available Download PDF	ix
Acknowledgements Publicly Available Download PDF	xii
Preface Publicly Available Download PDF	xv
Introduction Fashion and film: a synergetic kaleidoscope Requires Authentication Unlicensed Licensed Download PDF	1
1 ‘When you wish upon a star . . .’ Requires Authentication Unlicensed Licensed Download PDF	27
2 The Hollywood designers’ reign Requires Authentication Unlicensed Licensed Download PDF	51
3 From private gatherings to public spectacle Requires Authentication Unlicensed Licensed Download PDF	73
4 Tracing the Academy Awards ceremony’s footprint into the mediascape Requires Authentication Unlicensed Licensed Download PDF	97
5 Creating an international fashion show for the American market Requires Authentication Unlicensed Licensed Download PDF	118
6 Style arbiters and the genesis of best- and worst-dressed lists Requires Authentication Unlicensed Licensed Download PDF	146
7 The emergence of fashion conglomerates turns couture into prêt-à-porter Requires Authentication Unlicensed Licensed Download PDF	166
8 The fashion revolution Requires Authentication Unlicensed Licensed Download PDF	187
9 Twilight of the idols Requires Authentication Unlicensed Licensed Download PDF	207
Appendix Requires Authentication Unlicensed Licensed Download PDF	227
Archives Requires Authentication Unlicensed Licensed Download PDF	234
Bibliography Requires Authentication Unlicensed Licensed Download PDF	235
Index Requires Authentication Unlicensed Licensed Download PDF	243

(Deutsch)

Language: English
Publisher: Edinburgh University Press
Audience: College/higher education;
Pages
- Main content: 272
Illustrations
- Other: 21 colour illustrations 2 B/W tables
Keywords: Film, Media & Cultural Studies

eBook

Published: March 24, 2022
ISBN: 9781474461825