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Palgrave Macmillan

Make America Fit Again

CrossFit’s Articulation with Authoritarian Populism

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  • © 2023

Overview

Authors:
  1. Shaun E. Edmonds

    1. Augustana College, Rock Island, USA

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  • Shows how the ideologies of CrossFit articulate with dominant messages about health, the body and fitness
  • Examines the CrossFit phenomenon in the context of the development of populist sentiment and policies in the US
  • Radically contextualizes the growth of the CrossFit phenomenon

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Table of contents (6 chapters)

  1. Front Matter

    Pages i-viii
    Download chapter PDF

  2. Introduction

    • Shaun E. Edmonds
    Pages 1-28

  3. CrossFit’s Healthist Discourse and the Obesity Risk

    • Shaun E. Edmonds
    Pages 29-43

  4. CrossFit and Survivalism

    • Shaun E. Edmonds
    Pages 45-58

  5. CrossFit and Military Entanglements

    • Shaun E. Edmonds
    Pages 59-69

  6. CrossFit and Populism

    • Shaun E. Edmonds
    Pages 71-89

  7. CrossFit’s “Unknown and Unknowable” Future

    • Shaun E. Edmonds
    Pages 91-107
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Keywords

About this book

This book critically examines the CrossFit phenomenon and makes the argument that CrossFit uses the rhetoric and tactics found in modern forms of authoritarian populism to rally adherents around its brand. CrossFit is a private branded fitness organization whose unorthodox methods and adversarial leadership has challenged dominant ideas around health and fitness worldwide. In exploring CrossFit’s articulations with healthism and the obesity epidemic, the risk discourse of the prepper and survivalist movements, and the increasing valorization of the military and military personnel, Shaun E. Edmonds makes legible the ideological underpinnings of the CrossFit practice. After a deeper look at how CrossFit’s variation of authoritarian populism has been used to counter critics and mobilize the community, the book concludes by considering what might be next for CrossFit following former CEO and co-founder Greg Glassman’s controversial departure from the company.


Authors and Affiliations

  • Augustana College, Rock Island, USA

    Shaun E. Edmonds

About the author

Shaun E. Edmonds is Assistant Professor of Kinesiology, Augustana College, USA.

Bibliographic Information

  • Book Title: Make America Fit Again

  • Book Subtitle: CrossFit’s Articulation with Authoritarian Populism

  • Authors: Shaun E. Edmonds

  • DOI: https://doi.org/10.1007/978-981-99-6311-9

  • Publisher: Palgrave Macmillan Singapore

  • eBook Packages: Social Sciences, Social Sciences (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023

  • Hardcover ISBN: 978-981-99-6310-2Published: 21 November 2023

  • Softcover ISBN: 978-981-99-6313-3Due: 22 December 2023

  • eBook ISBN: 978-981-99-6311-9Published: 20 November 2023

  • Edition Number: 1

  • Number of Pages: VIII, 107

  • Number of Illustrations: 1 b/w illustrations

  • Topics: Sociology, general, Cultural Studies, Medical Anthropology, Sociology of Culture

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