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Family Business Metaphors

Envisioning Images of Peaceful and Sustainable Organizations

  • Book
  • © 2022

Overview

Authors:
  1. Alessandra Tognazzo

    1. University of Padua, Padova, Italy

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  • Includes original analyses of the metaphors used by family business scholars
  • Offers an array of scholarly perspectives on metaphors related to the family commonly used in business language
  • Sheds new light on the importance of the maternal role in the business and social spheres, alongside the paternal one

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Table of contents (5 chapters)

  1. Front Matter

    Pages i-xxiii
    Download chapter PDF

  2. Images of Reality: Metaphors, Archetypes, Symbols, and Cultures

    • Alessandra Tognazzo
    Pages 1-24

  3. Images in Existing Family Business Theories: Metaphors and Root Metaphors

    • Alessandra Tognazzo
    Pages 25-51

  4. Family Metaphors in Business

    • Alessandra Tognazzo
    Pages 53-72

  5. Visualizing Sustainability: The Visible and the Invisible

    • Alessandra Tognazzo
    Pages 73-89

  6. When Two Become One

    • Alessandra Tognazzo
    Pages 91-112
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Keywords

About this book

Typically, business tenets advise: never go into business with your family. This book proposes that this discrepancy may actually be at the core of modern problems: social harm and environmental problems are largely related to advancements focused on current dualistic metaphors that value only the business dimension and devalue the family.

This book aims to offer an alternative viewpoint, by discussing how core beliefs linked to various metaphors change the way we conduct and perform in our lives and businesses, so that the reader can practice sustainable methods, which also includes the family. Situating family businesses as the primordial way of social organizing, chapters explore definitions of organizational symbolism, metaphors, and archetypes in order to guide readers and change the way we consider the family role within business and the economy.

Authors and Affiliations

  • University of Padua, Padova, Italy

    Alessandra Tognazzo

About the author

Alessandra Tognazzo is Assistant Professor at the Department of Economics and Management at the University of Padova, Italy, where she received her PhD in 2012. She teaches a Master course of Family Business and an Undergraduate course in Organization Design and Behavior. She won several national and international awards for her research and teaching works. She is the author and co-author of several books, contributions and published articles in international journals like Family Business Review, Entrepreneurship and Regional Development, Journal of Technology Transfer and International Journal of Entrepreneurship and Innovation Management. Her research interests include family business, SMEs, entrepreneurship, leadership and gender studies.

Bibliographic Information

  • Book Title: Family Business Metaphors

  • Book Subtitle: Envisioning Images of Peaceful and Sustainable Organizations

  • Authors: Alessandra Tognazzo

  • DOI: https://doi.org/10.1007/978-3-031-05248-4

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Author(s), under exclusive license to Springer Nature Switzerland AG 2022

  • Hardcover ISBN: 978-3-031-05247-7Published: 11 September 2022

  • eBook ISBN: 978-3-031-05248-4Published: 10 September 2022

  • Edition Number: 1

  • Number of Pages: XXIII, 112

  • Number of Illustrations: 4 b/w illustrations

  • Topics: Family Business, Entrepreneurship

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