ISBN:
978-3-86205-489-3
Language:
German
Pages:
28 Seiten
Titel der Quelle:
Japan 2014
Publ. der Quelle:
2014
Angaben zur Quelle:
(2014), Seite 217-244
Angaben zur Quelle:
year:2014
Angaben zur Quelle:
pages:217-244
DDC:
306
Keywords:
Olympische Spiele 〈32., 2021, Tokio〉
;
Tokio
;
Tourismus
;
Selbstdarstellung
;
Kulturelle Identität
Abstract:
Omotenashi – Japanese Hospitality in the Face of the Olympic Games On the 7th September 2013, Tōkyō was selected as the host city of the Olympic and Paralympic Summer Games 2020. Soon afterwards, the Japanese mass media began to use the word omotenashi (hospitality) more frequently, especially in connection with the games, and it suddenly became a buzzword. In this paper, I research the reasons for this phenomenon. One reason might be the fact that shortly before the Japanese capital was chosen, during the final presentations by the representatives of the applicant cities, newscaster Christel Takigawa used the word omotenashi to promote Tōkyō in front of the IOC. However, upon closer examination, it becomes clear this instance of the word being used is only one example, and the term omotenashi had already been gaining attention in the mass media since 2000, especially in the context of export business or domestic tourism. In view of the Olympic Games 2020, the Japanese government is trying to promote Tōkyō as a safe and tourist-friendly city, especially as it has a number of problems to face internationally, most prominently in connection with the ongoing nuclear crisis at the Fukushima Dai’ichi plant, as well as some racist comments made by well-known politicians. In an attempt to remake the image of the city, the government is trying to promote the idea of hospitality to the Japanese citizens, even going as far as to declare omotenashi a part of Japan’s »unique« culture. But what is omotenashi originally? Who will gain from promoting it in this way? Who will lose? What role do the Japanese mass media play?
DOI:
10.48796/20230707-036
URN:
urn:nbn:de:0308-20230707-036-6
Permalink
