ISBN:
9783662649220
Sprache:
Englisch
Seiten:
1 online resource (274 pages)
Paralleltitel:
Erscheint auch als
DDC:
305.00954
Schlagwort(e):
Skin-Bleaching
;
Electronic books
;
Hochschulschrift
;
Hochschulschrift
;
Hochschulschrift
Kurzfassung:
Intro -- Acknowledgements -- Contents -- 1 "In This Country, Beauty is Defined by Fairness of Skin" -- 1.1 Introducing the Politics of 'Skin Colour' -- 1.2 Research Design: A Transdisciplinary Approach to Colourism and Skin Bleaching -- 1.3 Theoretical Framework -- 1.3.1 An Intersectional Perspective -- 1.3.2 Critical Beauty Studies -- 1.3.3 Colourism and Critical Whiteness Studies -- 1.4 Skin Bleaching-State of Research -- 1.5 Methodological Approach to Colourism and Skin Bleaching -- 1.5.1 Producing the Fieldsite: Studying 'Colourism' in Delhi, India -- 1.5.2 Collection and Introduction of the Data -- 1.5.3 Data Analysis -- 1.5.4 Self-Reflecting Research and Researcher -- 1.6 Structure of the Thesis -- 2 'Colourism' in India Within and Beyond Colonialism: Historically tracing Fair Skin as a locally embedded, yet transnational, colonially re-shaped and subversively contested signifier of social status and norm of beauty -- 2.1 'Skin Colour' in Pre-Colonial India -- 2.1.1 Early Migration and the 'Ᾱryan' Debate -- 2.1.2 Fair Skin and Beauty in Ancient Hindu Scriptures -- 2.1.3 Caste and 'Skin Colour' -- 2.2 Colour and Colonialism -- 2.2.1 'Skin Colour' and the British Raj -- 2.2.2 'Skin Colour' and the (Hindu) Nation -- 2.3 Interim Conclusions -- 3 Beauty as Project, Fairness as Product: 'Skin Colour' Management and Fairness Consumption in Post-colonial India -- 3.1 The Story of Lakmé: 'Patriotic Production' and the Creation of a National Cosmetic Industry During State-Led Capitalist, Early Independent India -- 3.2 Hindustan Unilever Limited's Fair & -- Lovely: Neoliberal Beauty as Aesthetic Entrepreneurship and Distinctive Body Practice in Post-Liberalisation India -- 3.2.1 'Cosmopolitan Consumption' and Body Confidence: Fairness for the Urban Middle Class Woman -- 3.2.2 Creating the 'Rural Entrepreneur' and the 'Subaltern Consumer'.
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