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  • 1
    Book
    Book
    Oxford [u.a.] : Oxford University Press
    ISBN: 0199556490 , 9780199556496 , 9780199639625
    Language: English
    Pages: XIV, 412 S., [8] Bl. , Ill. , 24 cm
    Edition: 1. publ.
    DDC: 338.76685509
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    Keywords: Kosmetikindustrie ; Welt ; Cosmetics industry History ; Cosmetics industry ; History ; Schönheitsideal ; Kosmetikindustrie ; Geschichte
    Abstract: Scent and Paris -- How do I look? -- Cleanliness and civilization -- Beauty amid war and Depression -- The television age -- Global ambitions meet local markets -- The uncertain identity of beauty -- Challenges from new quarters -- Globalization and tribalization
    Description / Table of Contents: Scent and Paris -- How do I look? -- Cleanliness and civilization -- Beauty amid war and Depression -- The television age -- Global ambitions meet local markets -- The uncertain identity of beauty -- Challenges from new quarters -- Globalization and tribalization.
    Note: Formerly CIP Uk
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  • 2
    ISBN: 9781782548188
    Language: English
    Pages: 1 Online-Ressource (ix, 225 pages) , diagrams
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Erscheint auch als Jones, Geoffrey, 1952 - Entrepreneurship and multinationals
    DDC: 338.8809
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    Keywords: Multinationales Unternehmen ; Entrepreneurship ; Globalisierung ; Geschichte ; Welt ; International business enterprises ; Enterpreneurship ; Electronic books ; International business enterprises ; History ; 19th century ; International business enterprises ; History ; 20th century ; Entrepreneurship ; History ; 19th century ; Entrepreneurship ; History ; 20th century
    Abstract: This fascinating volume explores the roles played by entrepreneurship and multinational enterprises in the development of the modern world. Geoffrey Jones demonstrates how multinational corporations have driven globalization through the transfer of innovation and cultural values. -- ‘Harvard Business School Professor Geoffrey Jones has long been a student of the history of multinational enterprise. He has taken a leadership role in the field. This volume reflects the extraordinary breadth of his historical research, spanning continents and industries. His focus is on the firm as an actor on the stage of the history of globalization. This book contains a selection of his unpublished and published articles. Of special interest is his updated previously unpublished 2006 talk that explores how firms and entrepreneurs fit into the scholarly debates on the Great Divergence between the West and the Rest. This is a splendid collection.’ (Mira Wilkins, Florida International University, US)
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