ISBN:
9781138485266
,
9781138485242
,
9781351041782
Language:
English
Pages:
xi, 210 Seiten
,
Illustrationen
Edition:
First published
DDC:
331.7/614
Keywords:
Language and languages in advertising
;
Mass media and language
;
English language Social aspects
;
Rhetoric Social aspects
Abstract:
1. The (grubby) business of words: What 'George Clooney' tells us / Crispin Thurlow -- Part I. Language Work and the Business of Words: 2. Unequal Language Work(ers) in the Business of Words / Alexandre Duchêne -- 3. The Linguistic Business of Marketing / Helen Kelly-Holmes -- Part II. Wordsmiths and Professional Language Work: 4. Unwriteable Discourse? Co-crafting the Language of Science News / Geert Jacobs -- 5. Voice Work: Learning About and From Dialect Coaches / Crispin Thurlow and David Britain -- 6. EAT, LOVE and Other (Small) Stories: Tellability and Multimodality in Robert Indiana's Word Art / Adam Jaworski -- 7. Judges as Wordsmiths: Crafting Clarity and Neutrality in Summing-up for Juries / Bronwen Innes -- 8. Making (up) the News: The Artful Language Work of Journalists in 'Reporting' Taboo / Jamie Moshin and Crispin Thurlow -- Part III. Linguists and Political Economies of Expertise: 9. Framing Elite Knowledge in Shifting Linguistic Economies: The Case of Minority Language Translation / Alexandra Jaffe -- 10. Beyond the Academic 'But': The Pleasures and Politics of Collaborative Language Work in the Publishing Industry / Felicitas Macgilchrist -- 11. The Commercialisation of Linguistic Expertise in the Asylum Vetting Process / Enam Al Wer & Maria Fanis -- 12. Engaging with School Principals as Language Policy Workers / Elana Shohamy -- Index.
Note:
Includes bibliographical references and index
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