Language:
English
Pages:
1 streaming video file (1 hr., 18 min. 4 sec.)
,
digital, sd., col.
Series Statement:
O'Reilly breakdown
Keywords:
Internet marketing
;
Cell phone advertising
;
Marketing ; Technological innovations
;
iPhone (Smartphone)
;
Application software
;
Electronic videos ; local
Abstract:
"Apple's new iAd framework promises to standardize the world of app marketing. Rather than learning and choosing from several third-party providers, Apple's framework makes it simple to inject iAds into your own apps. But, like any framework, you've got to know how it works--and where the tricky spots are. Mike Morrison, a seasoned iPhone app developer, takes you through the ins and outs of iAds. You'll learn how to handle multiple orientations, position an ad for maximum visibility, and even check out how your ads are doing."--Resource description page.
Note:
Title from title screen
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