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  • 1
    Online Resource
    Online Resource
    Quantifying the user experience : practical statistics for user research (2012)
    Amsterdam ; : Elsevier/Morgan Kaufmann
    Details
    ISBN: 9780123849694 , 0123849691
    Language: English
    Pages: 1 online resource (xv, 295 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: User interfaces (Computer systems) ; Testing ; Statistical methods ; Electronic books ; User interfaces (Computer systems) ; Human-computer interaction ; Electronic books ; local
    Abstract: Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify the benefits of their efforts. The impact of good and bad designs can be quantified in terms of conversions, completion rates, completion times, perceived satisfaction, recommendations, and sales. The book discusses ways to quantify user research; summarize data and compute margins of error; determine appropriate samples sizes; standardize usability questionnaires; and settle controversies in measurement and statistics. Each chapter concludes with a list of key points and references. Most chapters also include a set of problems and answers that enable readers to test their understanding of the material. This book is a valuable resource for those engaged in measuring the behavior and attitudes of people during their interaction with interfaces. Provides practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices Show practitioners which test to use, why they work, best practices in application, along with easy-to-use excel formulas and web-calculators for analyzing data Recommends ways for practitioners to communicate results to stakeholders in plain English Resources and tools available at the authors' site: http://www.measuringu.com/
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780123849687/?ar
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    Customer analytics for dummies (2015)
    Hoboken, NJ : John Wiley & Sons
    Details
    ISBN: 9781118937624 , 1118937627
    Language: English
    Pages: 1 online resource (1 volume) , illustrations.
    Series Statement: For dummies
    Parallel Title: Erscheint auch als
    Keywords: Consumer behavior ; Data mining ; Marketing research ; Electronic books ; Electronic books ; local
    Abstract: The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118937624/?ar
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  • 3
    Online Resource
    Online Resource
    Quantifying the user experience : practical statistics for user research (2016)
    Cambridge, MA : Morgan Kaufmann
    Details
    ISBN: 9780128025482 , 0128025484
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Edition: 2nd edition.
    Keywords: User interfaces (Computer systems) ; Testing ; Statistical methods ; Electronic books ; local ; Electronic books
    Abstract: Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices Includes new and revised information on standardized usability questionnaires Includes a completely new chapter introducing correlation, regression, and analysis of variance Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English
    Note: Includes bibliographical references and index. - Description based on online resource; title from title page (viewed October 27, 2016)
    URL: lizenzpflichtig
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