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  • 1
    Online Resource
    Online Resource
    New York : Peter Lang Inc. | Bern : Peter Lang International Academic Publishers
    ISBN: 9781433191923
    Language: English
    Pages: 1 Online-Ressource (346 Seiten) , Illustrationen
    Edition: 1st, New ed.
    Series Statement: Communication, Sport, and Society 5
    DDC: 306.4830973
    Abstract: Warren Buffett once opined that "only when the tide rolls out do you discover who’s been swimming naked." In a similar vein, American Sport in the Shadow of a Pandemic focuses on how communication practices, structures, and principles change when a key locus—sport—has much of its cultural and political-economic power disrupted. How intertwined is the economic viability of an American collegiate institution to the communicative enactment of the regular staging of collegiate sports? What proportion of a sports media contract is for the competition itself, as opposed to the documentation of fans being "fanatic" as they witness contests live and in-person? Who and what is deemed most disposable, and how do such decisions play out for athletes of different genders, races, and abilities? Questions such as these form the core foci of this volume. As many have observed, out of crisis comes opportunity. In this instance, this volume provides an opportunity for leading scholars of communication and sport to consider which principles should be rethought or reconceptualized based on the effects of the pandemic on our culture, politics, and economy.
    Abstract: “In American Sport in the Shadow of a Pandemic, prominent sports media scholars provide timely, insightful critiques of the sports industry’s response and resilience in weathering the COVID- 19 pandemic. This important volume acknowledges how an unprecedented pause in live sport revealed key truths about the sports landscape and its structures, delineating the ‘need to haves’ (players, media contracts) from the ‘nice to haves’ (predefined game schedules, live fan involvement). This collection is required reading for sports media scholars to unpack the lessons gained from COVID- 19 and to reflect on how a year of disruption may prompt social, economic, political, and cultural ripples for years to come.”— Natalie Brown- Devlin, University of Texas...
    Abstract: “When a global pandemic brought elite sport institutions mostly to a grinding halt, it created an opportunity to illuminate the industry’s underlying structures, and to imagine a different, more healthy and just future for athletes, fans, and workers in the sports- media complex. In seizing this opportunity, Billings, Wenner and Hardin gathered top scholars in the field, and the resultant volume offers a rare critical glimpse into the inner workings of sport’s emergent post- pandemic ‘new abnormal,’ and some glimmers of a vision for fresh paths forward.”— Michael A. Messner, University of Southern California...
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