ISBN:
9780203505441
Language:
English
Pages:
1 Online-Ressource (329 pages)
Edition:
1st ed
Parallel Title:
Print version Kraidy, Marwan Global Media Studies : An Ethnographic Perspective
DDC:
302.23
Keywords:
Ethnology
Abstract:
Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics
Abstract:
Cover -- Global Media Studies: Ethnographic Perspectives -- Copyright -- Contents -- List of Contributors -- Part I: Introducton -- 1. Towards an Ethnographic Approach to Global Media Studies -- Part II: Situating Ethnography in Global Media Studies -- 2. The Problem of Textuality in Ethnographic Audience Research: Lessons Learned in Southeast Turkey -- 3. Passing Ethnographies: Rethinking the Sites of Agency and Reflexivity in a Mediated World -- 4. Where Is Audience Ethnography's Field Work? -- 5. Audience Letters and Letter-Writers: Constituting the Audience for Radio in Transnational Contexts -- 6. Rituals in the Modern World: Applying the Concept of Ritual in Media Ethnography -- Part III: Researching the Local -- 7. Negotiation and Position: On the Need and Difficulty of Developing "Thicker Descriptions" -- 8. "Now That You're Going Home, Are You Going to Write About the Natives You Studied?": Telenovela Reception, Adultery and the Dilemmas of Ethnographic Practice -- 9. Methodology as Lived Experience: Rhizomatic Ethnography in Hawai'i -- 10. On the Border: Reflections on Ethnography and Gender -- 11. Radio's Early Arrival in Rural Appalachia: A Harbinger of the Global Society? -- Part IV: Articulating Globalization Through Ethnography -- 12. "Ask the West, Will Dinosaurs Come Back?": Indian Audiences/Global Audience Studies -- 13. Where the Global Meets the Local: South African Youth and Their Experience of Global Media -- 14. Chasing Echoes: Cultural Reconversion, Self-Representation and Mediascapes in Mexico -- 15. Globalization Avant La Lettre? Cultural Hybridity and Media Power in Lebanon -- Part V: Afterword -- 16. Media Ethnography: Local, Global, or Translocal? -- Index
Permalink
