ISBN:
9783631673614
Language:
English
Pages:
179 Seiten
,
Porträts
DDC:
302.2072/02
Keywords:
Herzog, Herta
;
Social scientists Biography
;
Women scientists Biography
;
Mass media Research
;
Konferenzschrift 2011
;
Konferenzschrift 2011
;
Herzog, Herta 1910-2010
Abstract:
Acknowledgements -- Authors -- Foreword -- Personal memories from the family / Peter Ostendorf -- Introduction -- Herta Herzog : a pioneer of communication and marketing research / Josef Seethaler and Elisabeth Klaus -- Lifelines: Herzog's life and work / Elisabeth Klaus -- Herta Herzog and the Viennese School of Radio research / Cornelia Epping-Jager -- Herta Herzog and the founding mothers of mass communication research / Peter Simonson -- Two step analysis : from a lonely kitchen to a lively living room / Tamar Liebes and Oranit Klein-Shagrir -- From listeners to viewers : Herzog as the founder of qualitative entertainment and audience research / Elisabeth Klaus -- The process of discovery in Herta Herzog's research on radio daytime serials : with an appendix on the invention of the focus group / Gerhard Kleining -- "And this i called image" : an interview with Dr. Herta Herzog / Adam Curtis for BBC Online -- Insights for the mad men : why Herta Herzog is still an inspiration for advertising and market research / Dirk Engel -- A female researcher but not a feminist / Martina Thiele -- Lessons from Herta Herzog's work for the history of communication research / Friedrich Krotz -- Herta Herzog's publications : a chronological bibliography / compiled by Elisabeth Klaus
Note:
Includes bibliographical references
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