ISBN:
9781439880449
Language:
English
Pages:
Online-Ressource (XIV, 402 S.)
,
graph. Darst.
Edition:
[Elektronische Ressource]
Edition:
Online-Ausg. Palo Alto, Calif ebrary 2011 Electronic reproduction; Available via World Wide Web
DDC:
302.3
Keywords:
Management
;
Social networks
;
Web 2.0
;
Information technology
Abstract:
"Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only what to do, but how to do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues"--
Note:
"An Auerbach book
,
Includes bibliographical references
,
Electronic reproduction; Available via World Wide Web
,
Systemvoraussetzungen: Internet-Zugriff, Adobe Acrobat Reader.
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