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  • 1
    Online Resource
    Online Resource
    Abingdon, Oxon : Routledge
    ISBN: 9781317476573
    Language: English
    Pages: Online-Ressource
    Edition: Second edition
    Edition: Online-Ausg.
    Parallel Title: Print version Approaches to Media Literacy: A Handbook
    DDC: 302.23
    Keywords: Media literacy Ferry ; Finan ; Media literacy ; Handbooks, manuals, etc ; Electronic books
    Abstract: Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that enable students to effectively decipher information conveyed through the channels of mass communication - photography, film, radio, television, and interactive media. It aim is to help students develop critical thinking skills and strategies with regard to what media to use and how to interpret the information that they receive. The techniques include ideological, autobiographical, nonverbal, and mythic approaches. An Instructor's Manual is availabl
    Description / Table of Contents: Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Chapter 1: Ideological Analysis; Chapter 2: Autobiographical Analysis; Chapter 3: Nonverbal Communication Analysis; Chapter 4: Mythic Analysis; Chapter 5: Analysis of Production Elements; Notes; Index; About the Authors
    Note: Includes bibliographical references and index , Originally published: M.E. Sharpe, 2009
    URL: Volltext  (lizenzpflichtig)
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