ISBN:
1283422433
,
9788132109273
,
9781283422437
Language:
English
Pages:
Online-Ressource (IX, 217 S.)
Edition:
Online-Ausg. 2012 Electronic reproduction Available via World Wide Web
Parallel Title:
Print version Media, Gender, and Popular Culture in India
DDC:
302.230954
Keywords:
Popular culture 21st century
;
Sex role in mass media
;
Mass media and culture
;
India Social life and customs 21st century
Abstract:
Includes bibliographical references and index
Abstract:
In contemporary India, as one side of the coin celebrates traditional stereotypes, the other side subverts the same image, sometimes subtly, but often radically. The push and pulls of these factors are changing the cultural landscape of India decisively. This volume critiques media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us incisive analyses of these transformations, represented through the candid lens of the camera in films, television, advertisements and magazines, all of which focus on gen
Description / Table of Contents:
Cover; Contents; Acknowledgments; 1 - Introduction: Media and Mediations-Representing Change and Continuity in Indian Popular Culture and Gender; 2 - Indian Media in Transition: Recent Past and Present; 3 - Filming Change,Securing Tradition: A Hobson's Choice or a Dynamic Duality; 4 - Television: Images and the Imaginary; 5 - Advertising: Encoding Seduction; 6 - Print Media and Popular Culture: Agents with a Difference; 7 - Conclusion: Media Responsibility-The Winding Road Ahead; Index; About the Authors
Note:
Includes bibliographical references and index
,
Electronic reproduction Available via World Wide Web
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