Sprache:
Englisch
Seiten:
1 online resource (7 pages)
,
illustrations
Ausgabe:
[First edition].
DDC:
658.5/75
Schlagwort(e):
New products Management
;
Production planning
;
Product management
Kurzfassung:
Many companies are embedding processes like providing recommendations, taking orders, upselling and delivering services, with minimal customer contact. Key features of this approach, called product-led growth, or PLG, include free or very low-cost introductory pricing, with higher prices for more functionality (like what's offered by Zoom) and overall ease of use. The authors discuss successful PLG strategies and PLG's potential for both software and non technology firms.
Anmerkung:
Reprint #64134
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