ISBN:
9780730369400
,
0730369404
Language:
English
Pages:
x, 422 Seiten
,
Illustrationen
,
28 cm
Edition:
First edition
Series Statement:
Essentials
Parallel Title:
Erscheint auch als
DDC:
394.2068
Keywords:
Special events / Management
;
Festivals / Management
;
Festivals ; Management
;
Special events ; Management
;
Economics, Finance, Business & Management
;
Performing arts
Abstract:
Part 1. The event context and concept development -- 1. An overview of the event field -- 2. Perspectives on events -- 3. The event planning context -- 4. Conceptualising the event -- Part 2. Planning -- 5. Strategic event planning -- 6. Event project management -- 7. Event financial planning -- 8. Human resource management and events -- 9. Marketing and sponsorship planning -- 10. Event tourism planning -- 11. Risk management -- 12. Environmentally sustainable event management -- 13. Legal considerations in event planning and management -- Part 3. Event operations and evaluation -- 14. Event design and production -- 15. Event evaluation and research.
Note:
Multiple formats will be published. - Includes bibliographical references and index
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