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  • 1
    Online Resource
    Online Resource
    Media audience research : a guide for professionals (2016)
    Los Angeles, CA : SAGE Publications | London : Sage Publishing
    Details
    ISBN: 9789353280178
    Language: English
    Pages: 1 Online-Ressource (281 pages) , Illustrations
    DDC: 302.2072
    Abstract: The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research-both active and passive as well as quantitative and qualitative-in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language.
    Note: Description based on XML content
    URL: http://sk.sagepub.com/books/media-audience-research-3e
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  • 2
    Online Resource
    Online Resource
    Media audience research : a guide for professionals (2016)
    Thousand Oaks, California : SAGE Publications, Inc
    Details
    ISBN: 9789351506447 , 9351506444 , 9789351506423 , 9351506428
    Language: English
    Pages: Online Ressource (xvi, 281 pages)
    Edition: Third edition
    Parallel Title: Print version Mytton, Graham Media audience research
    DDC: 302.2072
    Keywords: Mass media Research ; Methodology ; Mass media Research ; Methodology ; Mass media Research ; Methodology ; PSYCHOLOGY ; Social Psychology ; Mass media ; Research ; Methodology ; Electronic books ; Electronic books ; Electronic books
    Abstract: The only comprehensive training book on conducting research into all forms of media
    Abstract: Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures
    Note: Revision of author's Handbook on radio and television audience research. - Includes bibliographical references and index. - Print version record , Revision of author's Handbook on radio and television audience research
    URL: lizenzpflichtig
    URL: Inhaltsverzeichnis
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  • 3
    Online Resource
    Online Resource
    Media Audience Research : A Guide for Professionals (2016)
    New Delhi : SAGE Publications | Ann Arbor, Michigan : ProQuest
    Details
    ISBN: 9789351506447
    Language: English
    Pages: 1 Online-Ressource (298 pages)
    DDC: 302.23072
    Keywords: Electronic books
    Abstract: The only comprehensive training book on conducting research into all forms of media.
    Note: Description based on publisher supplied metadata and other sources
    URL: Volltext
    URL: Volltext  (lizenzpflichtig)
    URL: Inhaltsverzeichnis
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