ISBN:
9780203181027
,
9781136589065
,
9781136589102
,
9781136589119
Language:
English
Pages:
1 online resource (xxii, 285 pages)
Series Statement:
Communication series
Parallel Title:
Erscheint auch als
DDC:
302.23019
Keywords:
Communication Psychological aspects
;
Mass media Psychological aspects
;
Psychophysiology Research
;
Psychometrics
Abstract:
1. Psychophysiology in the context of media processes and effects research -- 2. Psychophysiology : theoretical assumptions and a history of the field -- 3. Key terms and concepts in psychophysiology -- 4. Psychophysiological measures of cognitive processing of media -- 5. Psychophysiological measures of emotional processing of media -- 6. Emerging psychophysiological measures for media research -- 7. Connecting psychophysiology to other measures of mediated message processing -- 8. On your own : setting up a media psychophysiology lab and conducting experiments -- 9. Psychophysiological measures and meaning : implications of current research and a peek at the future.
Note:
Includes bibliographical references (pages [258]-281) and index
DOI:
10.4324/9780203181027
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