ISBN:
9781449314200
Language:
English
Pages:
Online-Ressource (256 p.)
Edition:
2nd ed
Edition:
Online-Ausg.
Parallel Title:
Print version The Twitter Book
DDC:
006.754
Keywords:
Electronic books
Abstract:
Twitter is not just for talking about your breakfast anymore. It's become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you'll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to con
Description / Table of Contents:
About the Authors; Contents; Introduction; What is Twitter?; What's Twitter good for?Ambient intimacy; What's Twitter good for?Sharing media and commentary; What's Twitter good for?Breaking news and shared experiences; What's Twitter good for?Mind reading-and mind opening; What's Twitter good for?Business and civic conversations; CHAPTER 1 | Get Started; Sign up; Understand what "following" means; Don't follow people yet; Quickly create a compelling profile; Find the people you know on Twitter; Get suggestions for cool people to follow; Tweet from the road; Test-drive the 140-character limit
Description / Table of Contents:
Trim messages that are too longThe secret to linking in Twitter; Figure out how many people to follow; Join a conversation:the hashtag (#) demystified; Key Twitter jargon: tweet; Key Twitter jargon: messages; Key Twitter jargon: retweet; Key Twitter jargon: DM; Key Twitter jargon: trending topics; Key Twitter jargon: tweetup; Twitter jargon: Fail Whale; Try it for three weeks oryour money back-guaranteed!; Get help from Twitter; CHAPTER 2 | Listen In; Use Twitter search; Take advantage of advanced search; Four important things to search for; Save searches; Track search with email alerts
Description / Table of Contents:
Hunt down-and back up-older tweetsSearch the nooks, cranniesand archives of your account; Stay on top of several searches at once,including live-event coverage; Track tweeted links to your website; Dig deeper on trending topics; Find out what people are reading; Bookmark links for later readingand draw attention to tweets now; Use a life-changing third-party program; Life-changing program #1: Seesmic; Life-changing program #2: TweetDeck; Use a great mobile client; Follow smart people you don't know; Figure out who's influential on Twitter; Keep track of friends and family
Description / Table of Contents:
CHAPTER 3 | Hold Great ConversationsGet great followers; Reply to your messages; Retweet clearly and classily:Part 1-the overview; Retweet clearly and classily:Part 2-retweets vs. quoted tweets; Retweet clearly and classily:Part 3-use the Retweet button; Retweet clearly and classily:Part 4-quote a tweet; What to retweet; Troubleshoot your retweets; Ask questions; Answer questions; Send smart @replies; Get attention gracefully; Tweet often…but not too often; Three cool hashtag tricks; Know your followers; Unfollow graciously; Don't auto-DM (for crying out loud); Don't spam anyone
Description / Table of Contents:
Don't let third-party appsspam (or tweet) on your behalfFight spam; Recover fastif your account is compromised; CHAPTER 4 | Share Information and Ideas; Be interesting to other people; Make sure your messages get seen; Link to interesting stuff around the web; Link appealingly to your blog or site; Use the hub-and-spoke modelto your advantage; Link to a tweet; Post pictures; Live-tweet an event; Provide customer feedback-griping and glowing; Overhear things; Publish on Twitter; Participate in fundraising campaigns; Make smart suggestions on FollowFriday
Description / Table of Contents:
Mark tweets as favoritesto draw attention to them
Note:
Description based upon print version of record
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