ISBN:
0230583385
,
0230549217
,
9781281914637
,
9780230583382
Language:
English
Pages:
Online-Ressource (ix, 190 p)
,
23 cm
Edition:
Online-Ausg. UK MyiLibrary 2009 Electronic reproduction
Parallel Title:
Print version Ribbon Culture : Charity, Compassion and Public Awareness
DDC:
302.2/223
Keywords:
Ribbons
;
Signs and symbols History
;
Charities History
Abstract:
"Ribbon Culture explores the history, meaning, and sociological implications of the popular practice of 'showing awareness." The book suggests that we see the rise of awareness campaigns in terms of a growing interest in personal displays of compassion in a cultural climate where empathy has become a by-word for authenticity. Not only this, but Ribbon Culture highlights charities' use of slick awareness campaigns to 'reach' their target-audience and explores the repercussions of the transformation of charity into a commercial enterprise"--Publisher description
Abstract:
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise
Description / Table of Contents:
Cover; Contents; Acknowledgements; 1 Introduction; 2 Ribbon Wearing: Towards a Theoretical Framework; 3 Flags and Poppies: Charity Tokens of the Early Twentieth Century; 4 Ribbon Histories; 5 Symbolic Uses of the Ribbon; 6 'Showing Awareness' and the 1960s Counter-culture: Breaking Rules and Finding the Self; 7 Worry as a Manifestation of Awareness: The Implications of 'Thinking Pink'; 8 The Commercialisation of Charity and the Commodification of Compassion; 9 Conclusion; Appendix: Some Brief Notes on Methodology; Notes; References; Index
Description / Table of Contents:
Introduction -- Ribbon-wearing : towards a theoretical framework -- Flags and poppies : charity tokens of the early twentieth century -- Ribbon histories -- Symbolic uses of the ribbon -- 'Showing awareness' and the 1960s counter-culture : breaking rules and finding the self -- Worry as a manifestation of awareness : the implications of 'thinking pink' -- The commercialisation of charity and the commodification of compassion -- Conclusion
Note:
Title from e-book title screen (viewed January 5, 2009)
,
Includes bibliographical references (p. 164-186) and index
,
Electronic reproduction
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