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  • 1
    Online Resource
    Online Resource
    Strategia UX : techniki tworzenia innowacyjnych rozwiązań cyfrowych (2021)
    Gliwice : Helion
    Details
    ISBN: 9788328382909 , 8328382903
    Language: Polish
    Pages: 1 online resource (216 pages) , illustrations
    Edition: Wydanie II.
    DDC: 005.4/37
    Keywords: User-centered system design ; Human-computer interaction ; User interfaces (Computer systems) ; Web sites Design
    Abstract: Droga do sukcesu produktu cyfrowego prowadzi przez serce użytkownika. Historia biznesu obfituje w przykłady świetnych pomysłów, które poniosły spektakularną porażkę z powodu zlekceważenia wrażeń użytkownika. Przy opracowywaniu biznesowej strategii rozwoju produktu czy usługi trzeba więc zacząć od zebrania kluczowych informacji o przyszłych użytkownikach, ich potrzebach, preferencjach i przyzwyczajeniach, a także o konkurencyjnych produktach i perspektywach. Okazuje się jednak, że łączenie strategii typowo biznesowych z zasadami projektowania UX jest niełatwym zadaniem. To drugie, zaktualizowane i uzupełnione wydanie praktycznego podręcznika dla przedsiębiorców, projektantów UX i UI, a także menedżerów i strategów produktu. Znalazły się w nim skuteczne narzędzia i techniki strategiczne, które udowodniły swoją przydatność w tworzeniu innowacyjnych produktów cyfrowych. Narzędzia te zostały udostępnione również w formie gotowego przybornika strategii UX. Pokazano tu, w jaki sposób zaplanować i przeprowadzić badania użytkowników, aby wyniki pozwoliły na opracowanie skutecznych strategii produktowych. Całość zawartych w książce materiałów składa się na solidny, przetestowany i skuteczny model praktyk ułatwiających wdrażanie innowacyjnych, udanych produktów cyfrowych.
    Note: Includes bibliographical references and index
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    UX Strategy, 2nd Edition (2021)
    [Erscheinungsort nicht ermittelbar] : O'Reilly Media, Inc. | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (55 pages)
    Edition: 2nd edition
    Keywords: Electronic books ; local
    Abstract: User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it. This updated edition introduces strategy tools and techniques to help you and your team craft innovative products that people want to use. You'll find new chapters on growth design and digital transformation. Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through cases studies and up-to-date interviews with top strategists. Define and validate target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace and create unique value Focus your team on the primary utility and business model of your product by running structured experiments using efficient prototyping tools Learn how to conduct guerrilla user research online to get valuable insights on a small budget Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
    Note: Online resource; Title from title page (viewed January 25, 2021)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
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  • 3
    Online Resource
    Online Resource
    Designing for conversion : using metrics to increase customer engagement (2017)
    [Place of publication not identified] : O'Reilly
    Details
    Language: English
    Pages: 1 online resource (1 streaming video file (1 hr., 8 min., 39 sec.)) , digital, sound, color
    Keywords: User-centered system design ; Human-computer interaction ; User interfaces (Computer systems) ; Web sites ; Design ; Customer relations ; Electronic videos ; local
    Abstract: "The best UX designers always design for conversion, that artfully analytical process by which a first time visitor to a site/app enjoys the visit and then becomes happily addicted to the site/app. In this course (part 5 of her five part series), UX strategy maven Jaime Levy guides you on a path toward successful conversion design. She shows you how potent UX strategies uses analytics to optimize UX design; demonstrates the use of the Funnel Matrix Tool and its different stages of customer acquisition; details the benefits of using customer landing page experiments in conversion strategies; and discusses the metrics that prove whether or not a customer is progressing into deeper engagement."--Resource description page.
    Note: Title from title screen (viewed February 6, 2017)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
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  • 4
    Online Resource
    Online Resource
    Conducting methodical guerrilla user research : a cost-efficient process for gaining measurable insights (2017)
    [Place of publication not identified] : O'Reilly
    Details
    Language: English
    Pages: 1 online resource (1 streaming video file (1 hr., 16 min., 6 sec.)) , digital, sound, color
    Keywords: User-centered system design ; Human-computer interaction ; User interfaces (Computer systems) ; Web sites ; Design ; Electronic videos ; local
    Abstract: "Guerrilla user research, says UX strategy expert Jaime Levy, is what you do when you're ready to test your product idea with potential customers (end-users) and you don't have the time or budget for more traditional forms of user research, like focus groups or surveys. In this course--number four in Levy's five part series on UX strategy--Levy gives detailed practical instruction on how to conduct guerrilla user research that is low cost, quick to provide user feedback, and most importantly, accurate in terms of its ability to validate--or invalidate--your product's value proposition."--Resource description page.
    Note: Title from title screen (viewed February 7, 2017)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 5
    Online Resource
    Online Resource
    Conducting methodical guerrilla user research without monkey business (2016)
    [Place of publication not identified] : O'Reilly
    Details
    Language: English
    Pages: 1 online resource (1 streaming video file (35 min., 26 sec.)) , digital, sound, color
    Keywords: User-centered system design ; User interfaces (Computer systems) ; Human-computer interaction ; Electronic videos ; local
    Abstract: "Guerrilla User Research has gotten itself a bad rap because the way in which it is often conducted is not methodical. Through a Hollywood café case study, this presentation will outline exactly how to plan, conduct, and quickly analyze measurable feedback through cost-effective qualitative field research. This technique is perfect for stakeholders and teams with little time or low budgets, but desperate for answers to help determine if the value proposition of their digital product is on target."--Resource description page.
    Note: Title from title screen (viewed September 1, 2016)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
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  • 6
    Online Resource
    Online Resource
    Learning path : UX strategy (2017)
    [Place of publication not identified] : O'Reilly Media
    Details
    ISBN: 9781491967294 , 1491967293
    Language: English
    Pages: 1 online resource (1 streaming video file (5 hr., 24 min., 27 sec.)) , digital, sound, color
    Keywords: Internet videos ; Streaming video ; User-centered system design ; Human-computer interaction ; User interfaces (Computer systems) ; Web sites ; Design ; Electronic videos ; local ; Vidéos sur Internet ; Vidéo en continu ; streaming video ; Internet videos ; Streaming video ; Electronic videos
    Abstract: "User experience strategy entails a blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This Learning Path provides you with a methodical set of lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want. UX strategy consultant Jaime Levy takes you through the process, including instructive business cases, historical context, and real-world examples so you can see these tactics in action and understand how to apply them to your own work. Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this Learning Path will equip you with simple-to-advanced strategy approaches that you can use in your work right away. You'll be able to define and validate your target users through provisional personas and customer discovery techniques. You'll learn how to conduct competitive research and analysis to identify opportunities to create unique value, even in a crowded competitive marketplace. You'll understand how to focus your team on the primary utility and business model of your product by running structured experiments using prototypes. And you'll learn how to create UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics."--Resource description page.
    Note: Title and publication information from resource description page (Safari, viewed March 17, 2017)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 7
    Online Resource
    Online Resource
    Conducting competitive research and analysis : harvesting insights for devising an innovative product (2017)
    [Place of publication not identified] : O'Reilly
    Details
    Language: English
    Pages: 1 online resource (1 streaming video file (1 hr., 22 min., 25 sec.)) , digital, sound, color
    Keywords: User-centered system design ; User interfaces (Computer systems) ; Human-computer interaction ; Electronic videos ; local
    Abstract: "UX expert Jaime Levy has a proven formula for performing UX strategy based on four tenets. In this course (number two of her five part series), she explores the first of those tenets: Business strategy. Peppered with stories of triumph and hard knocks (e.g., an illuminating tale about a lunatic Hollywood producer), Levy describes what business strategy is before diving deep into her Competitive Analysis Matrix Tool - a methodology successful entrepreneurs employ to plan their digital futures. She shows you how to use the tool, how to source the information required by the tool, and how to take advantage of the insights provided by the tool. By the end you'll have a definitive understanding of how to do competitive research and why it's needed to survive and thrive in the digital marketplace."--Resource description page.
    Note: Title from title screen (viewed January 25, 2017)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
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  • 8
    Online Resource
    Online Resource
    Creating prototypes to test product market fit : UX strategy tactics for value innovation discovery (2017)
    [Place of publication not identified] : O'Reilly
    Details
    Language: English
    Pages: 1 online resource (1 streaming video file (1 hr., 18 min., 41 sec.)) , digital, sound, color
    Keywords: User-centered system design ; Human-computer interaction ; User interfaces (Computer systems) ; Web sites ; Design ; Electronic videos ; local
    Abstract: "This course focuses on the practice and benefits of rapidly creating prototypes that tell the story of your product's value proposition. Doing so makes it possible to identify your product's value innovation, a key tenet of UX expert Jaime Levy's proven formula for creating an effective UX strategy. This is the third installment in Levy's five-course series on how to develop a clear and coherent UX strategy. It is tailored to UX/UI practitioners of any level, product teams and managers, business executives, and startup founders who want to deeply explore the intersection of UX design and business strategy."--Resource description page.
    Note: Title from title screen (viewed February 6, 2017)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
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  • 9
    Online Resource
    Online Resource
    Principles and benefits of UX strategy : an introduction to business strategy, valuation innovation, and validating a value proposition (2016)
    [Place of publication not identified] : O'Reilly
    Details
    Language: English
    Pages: 1 online resource (1 streaming video file (1 hr., 40 min., 8 sec.)) , digital, sound, color
    Keywords: User-centered system design ; Human-computer interaction ; User interfaces (Computer systems) ; Web sites ; Design ; Electronic videos ; local
    Abstract: "This course is part one of user experience (UX) pro Jaime Levy's five part series on UX strategy. It presents a solid framework on the practice of UX strategy and its role in crafting innovative products. Tailored for entrepreneurs, start-up founders, business executives, digital product managers, and UX/UI designers, this video offers an example filled exploration of UX strategy as the must-have nexus between business strategy and UX design."--Resource description page.
    Note: Title from itle screen (Safari, viewed January 26, 2017). - Release date from resource description page (Safari, viewed January 26, 2017)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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  • 10
    Online Resource
    Online Resource
    Conducting competitive analysis (2018)
    [Place of publication not identified] : O'Reilly
    Details
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Keywords: Business intelligence ; Data processing ; User-centered system design ; Human-computer interaction ; User interfaces (Computer systems) ; Web sites ; Design ; Electronic books ; Electronic books ; local
    Abstract: In this lesson, you'll learn that the competitive analysis helps you gain insight into current trends as to what is or is not working. Knowing the unknowns helps your team to not repeat mistakes but instead make good ideas better. A good analysis also exposes gaps and opportunities for your product to take advantage of in the marketplace.
    Note: "From UX strategy by Jaime Levy"--Cover. - Date of publication from resource description page. - Includes bibliographical references. - Description based on online resource; title from title page (Safari, viewed February 13, 2018)
    URL: https://learning.oreilly.com/library/view/-/9781492034704/?ar
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
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