ISBN:
159140374X
,
9781591403746
Language:
English
Pages:
Online-Ressource
Series Statement:
EBSCOhost eBook Collection
Parallel Title:
Erscheint auch als Krishnamurthy, Sandeep, - 1967- Contemporary research in e-marketing ; 1
Keywords:
Marketing
;
Electronic Commerce
;
Internet
;
Internet marketing
;
Internet marketing
;
Internet marketing.
;
Online-Marketing
;
Electronic books.
;
Electronic books
;
Online-Marketing
;
Marketing
;
Internet
;
Online-Marketing
Abstract:
Social Oracles as Advertising Tools in Programmable Businesses Nick V. Flor -- Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party? Ram D. Gopal, Arvind K. Tripathi, Zhiping D. Walter -- Web Personalization for E-Marketing Intelligence Penelope Markellou, Maria Rigou, Spiros Sirmakessis -- E-Commerce as Knowledge Management: Managing Consumer Knowledge Rachel McLean, Nigel M. Blackie -- MSQ-Model: An Exploratory Study of the Determinants of Mobile Service Quality Jan Nordman, Veronica Liljander -- Experiencing Quality: The Impact of Practice on Customers' Preferences for and Perceptions of Electronic Interfaces Kyle B. Murray -- The Impact of eBay Ratings and Item Descriptions on Auction Prices: A Comparison of Designer Watches and DVDs Mark P. Sena, C. Edward Heath, Michael A. Webb -- Viral Experiences: Do You Trust Your Friends? Shenja van der Graaf -- Public Opinions of Online Privacy: Definitions, Assessment and Implications for Industry and Public Policy Kim Sheehan -- Online Privacy: Consumer Concerns and Technological Competence Pushkala Raman, Kartik Pashupati -- Using Server Log Files and Online Experiments to Enhance Internet Marketing Charles F. Hofacker, Jamie Murphy -- CRM, KDD and Relationship Marketing: Requisite Trio for Sustainable E-Marketing Nikhilesh Dholakia, Jounghae Bang, Ruby Roy Dholakia -- An Interactive Marketing Communication Model in New Product Diffusion Fiona Sussan -- A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials Kirk St. Amant
Note:
Includes bibliographical references and index
,
Social Oracles as Advertising Tools in Programmable Businesses
,
Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party?
,
Web Personalization for E-Marketing Intelligence
,
E-Commerce as Knowledge Management: Managing Consumer Knowledge
,
MSQ-Model: An Exploratory Study of the Determinants of Mobile Service Quality
,
Experiencing Quality: The Impact of Practice on Customers' Preferences for and Perceptions of Electronic Interfaces
,
The Impact of eBay Ratings and Item Descriptions on Auction Prices: A Comparison of Designer Watches and DVDs
,
Viral Experiences: Do You Trust Your Friends?
,
Public Opinions of Online Privacy: Definitions, Assessment and Implications for Industry and Public Policy
,
Online Privacy: Consumer Concerns and Technological Competence
,
Using Server Log Files and Online Experiments to Enhance Internet Marketing
,
CRM, KDD and Relationship Marketing: Requisite Trio for Sustainable E-Marketing
,
An Interactive Marketing Communication Model in New Product Diffusion
,
A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
Volltext
(Deutschlandweit zugänglich)
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