ISBN:
9781789201185
,
9781789201192
Language:
English
Pages:
xiii, 221 Seiten
,
Illustrationen
Edition:
First published
Series Statement:
Anthropology of media Volume 8
Series Statement:
Anthropology of media
Parallel Title:
Erscheint auch als Hopkins, Julian (Anthropologist), author Monetising the dividual self
DDC:
814/.6
Keywords:
Blogs Social aspects
;
Bloggers
;
Lifestyles
;
Social influence
;
Consumption (Economics) Social aspects
;
Malaysia
;
Social Media
;
Online-Marketing
;
Influencer
;
Blogger
Abstract:
Brief chronology of personal and lifestyle blogging in Malaysia -- Introduction : Anthroblogia : participant observation and blogging in Malaysia -- The blogs as assemblage : agency and affordances -- January 2006 : blogwars, hit sluts, and authenticity in the personal blogosphere -- The blogger and her blog : (dis)assembling the dividual self -- May 2007 : the assembling of genres -- Assembling blogs and bloggers -- April 2007 : voicy consumers and negotiating networked publics -- Assembling a blog market -- January 2009 : negotiating the authentic advertorial -- Assembling lifestyles -- October 2009 : regional blogmeet -- Conclusions : the dividual self and emergence of the lifestyle blog.
Abstract:
"Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers--precursors to current social media microcelebrities and influencers. It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the dividual self"--
Note:
Includes bibliographical references and index
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