ISBN:
9783658074876
Sprache:
Englisch
Seiten:
Online-Ressource
Ausgabe:
Online-Ausg.
Serie:
Business, economics, and law
Paralleltitel:
Erscheint auch als Financial Communication in Small and Medium-Sized Enterprises : Patents in Financial Communication
DDC:
302.35
Schlagwort(e):
Business enterprises
;
Business communication
;
Business communication -- Research
;
Business communication ; Research
;
Business enterprises ; Data processing
;
Electronic books
Kurzfassung:
To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communication. While Alexander Zureck studied business administration at FOM University of Applied Sciences, he worked in market research and in a bank. Today, he works for the FOM University of Applied Sciences in the field of financial research and he consults small and medium-sized enterprises.
Beschreibung / Inhaltsverzeichnis:
Foreword; Preface; Executive Summary; Table of Contents; List of Abbreviations; List of Figures; List of Tables; List of Symbols; List of Formulas; 1 Introduction; 1.1 Problem Definition and Objective; 1.2 Scope of Work; 2 Financial Communication in the Context of Information Economics; 2.1 Introduction to New Institutional Economics; 2.2 Introduction in the Principal-Agent Problem; 2.3 Financial Communication as Consequence of Information Asymmetry; 3 Financial Communication in Small and Medium-Sized Enterprises; 3.1 Characteristics of German Small and Mid-Caps; 3.2 Financing in SMEs
Beschreibung / Inhaltsverzeichnis:
3.3 Financial Communication Partners for SMEs4 Patents in Financial Communication; 4.1 Types of Patents; 4.2 Process of Patent Application; 4.3 Relevance of Patents for Investors; 5 Empirical Analysis of Patent's Relevance for Financial Communication; 5.1 State of Research; 5.2 Hypotheses; 5.3 Data and Methodology; 5.3.1 Data Collection; 5.3.2 Event Study Approach; 5.3.3 Criteria for Choosing an Event; 5.3.4 Descriptive Statistics; 5.3.5 Calculation of Abnormal Returns; 5.3.6 Significance Tests; 5.4 Results of Empirical Analysis
Beschreibung / Inhaltsverzeichnis:
5.4.1 Results of Empirical Analysis per International Patent Classification5.4.2 Results of Empirical Analysis per Industry Sector; 5.4.3 Results of Empirical Analysis per Publication Years; 5.4.4 Results of Empirical Analysis per Sales; 5.4.5 Results of Empirical Analysis per Employees; 6 Conclusion and Outlook; Bibliography; Appendix 1: Empirical Analysis
Anmerkung:
Description based upon print version of record
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