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  • 1
    Online Resource
    Online Resource
    Stop Listening to the Customer (2020)
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    Details
    ISBN: 9781469079608
    Language: English
    Pages: 1 online resource (21215 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business-listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead, try redressing the balance and be brand-led, where brands and businesses can truly become unique, interesting, and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples, and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritize their brand, and reveals the brand-building secrets of their success.
    Note: Online resource; Title from title page (viewed June 9, 2020) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 2
    Online Resource
    Online Resource
    Build your community : turn your connections into a powerful online community (2023)
    [Place of publication not identified] : Ascent Audio
    Details
    ISBN: 9781663727510 , 1663727511
    Language: English
    Pages: 1 online resource (1 audio file (9 hr., 10 min.))
    Edition: [First edition].
    DDC: 658.8/12
    Keywords: Customer relations ; Customer loyalty ; Customer services Technological innovations ; Communication in marketing ; Consommateurs ; Fidélité ; Service à la clientèle ; Innovations ; Communication en marketing ; Audiobooks ; Livres audio
    Abstract: A powerful customer community will help you to scale customer support, attract new customers, and gather indispensable feedback and knowledge. But how do you make it happen? Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture-unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required. Richard Millington shares the strategies, principles, and tactics he has used to help over 300 organizations to build communities over the past decade, including Apple, Facebook, and SAP. If you wish to build a united, powerful online community, Build Your Community is your definitive guide.
    Note: Online resource; title from title details screen (O'Reilly, viewed August 29, 2023)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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