ISBN:
9780739180211
,
0739180215
,
9781299184862
,
1299184863
Language:
English
Pages:
Online Ressource (xiv, 147 pages)
Series Statement:
Cultural studies
Series Statement:
Cultural studies/pedagogy/activism
Parallel Title:
Erscheint auch als Wingard, Jennifer, 1975- Branded bodies, rhetoric, and the neoliberal nation-state
DDC:
306.4
Keywords:
Human body Social aspects
;
Human body Political aspects
;
Human body Symbolic aspects
;
Neoliberalism
;
Human body Political aspects
;
Human body Symbolic aspects
;
Human body Social aspects
;
POLITICAL SCIENCE ; Public Policy ; Cultural Policy
;
SOCIAL SCIENCE ; Anthropology ; Cultural
;
SOCIAL SCIENCE ; Popular Culture
;
Human body ; Political aspects
;
Human body ; Social aspects
;
Human body ; Symbolic aspects
;
Neoliberalism
;
Electronic books
Abstract:
Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this book articulates how dangerous the
Note:
Includes bibliographical references (pages 131-137) and index. - Print version record
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