ISBN:
9780582036505
Language:
English
Pages:
Online-Ressource (167 p)
Edition:
2nd ed
Parallel Title:
Print version Communication Models for the Study of Mass Communications
DDC:
302.2340724
Keywords:
Electronic books
Description / Table of Contents:
Cover; Half Title; Title Page; Copyright Page; Table of Contents; 1 Introduction; 1.1 Scope and purpose; 1.2 The uses and misuses of models; 1.3 Definitions and terms; 1.4 Early communication models and mass communication research; 1.5 Elaboration of the basic mathematical model; 1.6 From communication to mass communication; 1.7 Developments in communication models and communication research; 1.8 Future developments; 2 Basic Models; 2.1 The Lasswell Formula; 2.2 Shannon and Weaver's, Osgood and Schramm's, and Dance's models; 2.3 Gerbner's general model of communication
Description / Table of Contents:
2.4 Newcomb's ABX model, other 'balance' models and co-orientation2.4.1 The Newcomb ABX model; 2.4.2 Kite co-orientation model; 2.4.3 Theory of consonance and dissonance; 2.4.4 A convergence model; 2.5 Westley and Maclean's conceptual model for communication research; 2.6 Maletzke's model of the mass communication process; 2.7 Alternatives to transmission: ritual and attention models; 2.7.1 A ritual model of communication; 2.7.2 Communication as display and attention; 3 Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals
Description / Table of Contents:
3.1 Stimulus-response models and their modifications3.2 Katz and Lazarsfeld's two-step flow model of mass media and personal influence; 3.3 Comstock's psychological model of television effects on individual behaviour; 3.4 Rogers and Shoemaker's model of innovation diffusion; 3.5 News diffusion; 3.5.1 The 'normal' diffusion curve; 3.5.2 The J-curve model; 3.6 News comprehension, processing and recall; 3.6.1 A transmission model of news learning; 3.6.2 Processing the news- a reception model; 3.7 The mycelium model of public opinion and interpersonal communication
Description / Table of Contents:
4 Effects of Mass Communication on Culture And Society4.1 Cultural indicators and the cultivation process; 4.2 Agenda-setting; 4.2.1 The basic model; 4.2.2 Rogers and Dearing's model of differential agenda setting; 4.3 A dependency model of mass communication effects; 4.3.1 The dependency state; 4.3.2 The dependency effect process; 4.4 The spiral of silence; 4.4.1 The basic model; 4.4.2 Process model for individual opinion; 4.5 Information gaps as effects; 4.6 Centrifugal versus centripetal effects of media in society; 5 Audience-Centred Models; 5.1 The uses and gratifications approach
Description / Table of Contents:
5.1.1 The basic formula5.1.2 Rosengren's general model; 5.1.3 The expectancy-value approach to media gratifications; 5.1.4 Cultural versus informational gratification models; 5.2 Renckstorf's social action model; 5.3 Audience reception and decoding; 5.3.1 A model of encoding and decoding; 5.3.2 A discourse model; 5.4 Audience reach, choice and appreciation; 5.4.1 A model of differential audience reach; 5.4.2 Television programme choice; 5.4.3 Audience choice under conditions of channel abundance; 5.4.4 Television programme appreciation; 6 Media Organization, Selection and Production
Description / Table of Contents:
6.1 The media in a field of social forces
Note:
Description based upon print version of record
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