ISBN:
9781939994165
Language:
English
Pages:
1 online resource (158 pages)
Series Statement:
For Beginners
Series Statement:
For Beginners Ser.
Parallel Title:
Erscheint auch als
DDC:
302.23
Keywords:
Mass media
;
Mass media
;
Electronic books
Abstract:
Marshall McLuhan was one of the most brilliant and original thinkers of the 20th century. He was so far ahead of his time that he predicted the future and offered a critique of human behavior in a media saturated world that is perhaps more valuable in today's Internet age than it was in his own time.McLuhan pioneered the study of Media, unified Art and Science, and warned us about the perils of a televised, computerized, famous-for-15-minutes, social media world. A world where we would live in each other's faces, and become so alike, so isolated, so anonymous that violence would become a scream of identity, a way of saying, "I am not invisible." McLuhan tried to teach us to guard against these dehumanizing, debasing effects of technology, and a thousand other things, but we got reality television anyway.The centennial celebration of McLuhan's life and the re-release of his books has led to a surge of new interest in his thinking and teachings. McLuhan For Beginners provides an essential introduction that is clear, comprehensive, and easy to remember. It is full of wise and witty art by Susan Willmarth that is a perfect match to W. Terrence Gordon's writing. McLuhan envisioned the media generated Global Village before it existed, and no one since McLuhan has described its allure and pitfalls better.
Abstract:
Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- First Page -- Chapter 1 - Marshall McWHO? -- Chapter 2 - What Is So Special About Marshall McLuhan? -- Chapter 3 - McLuhan's Point Of View- -- Chapter 4 - Stepping Into McLuhan's Bio -- Influences -- Student & Teacher -- Chapter 5 - THE MECHANICAL BRIDE -- Chapter 6 - EXPLORATIONS & Idea Consultants -- Chapter 7 - Exploring THE GUTENBERG GALAXY -- Chapter 8 - Understanding UNDERSTANDING MEDIA -- (Re) Defining "Media -- (Re) Defining "Message -- Medium = Message -- Media Gains and Losses -- Classifying Media: Hot & Cool -- Station Break -- Amputations -- Sense ratios -- The Microphone at Mass -- Rubbing media together -- Medium + Medium = Message -- It's A Triple Play! -- The Alphabet -- Media Metaphors -- The Money is the Metaphor -- The Key to the Car -- Art for our sake -- Electronic Pentecost -- Comparing Media -- McLuhan on Television -- Mosaic Man and "AII-at-Onceness -- Connecting the Dots -- TV as Teaching Tool -- MCLUHAN ON ADVERTISING -- Chapter 9 - CULTURE IS OUR BUSINESS = Business Is Our Culture -- Chapter 10 - The Global Village -- Chapter 11 - From Cliche to Archetype -- Clichés & Probes -- Archetypes -- Chapter 12 - The Mechanical Bride: COMIC STRIPS -- Chapter 13 - Art For Our Sake -- Panic Art -- Panic Ads -- Chapter 14 - Closure: The Laws Of Media -- The Four Laws -- Extension -- Obsolescence -- Retrieval -- Reversal -- Media Tetrads -- A Tetrad Sampler -- Chapter 15 - Wrapping It Up -- What haven't you noticed lately? -- Bibliography -- Index -- Last Page -- Insert Page.
Note:
Description based on publisher supplied metadata and other sources
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