ISBN:
9780429965364
Language:
English
Pages:
1 Online-Ressource (413 pages)
Series Statement:
Cultural Studies
Parallel Title:
Print version Hay, James The Audience and Its Landscape
DDC:
302.23/4
Abstract:
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Tables and Figures -- Introduction -- Part I: Audience Studies and The Convergence or Research Traditions -- 1. Viewers Work -- 2. Combinations, Comparisons, and Confrontations: Toward a Comprehensive Theory of Audience Research -- 3. Audience Research: Antinomies, Intersetions, and the Prospect of Comprehensive Theory -- 4. After Convergence: Constituents of a Social Semiotics of Mass Media Reception -- 5. The Pragmatics of Audience in Research and Theory -- Part II: Rethinking the Audience as and Object of Study -- 6. Recasting the Audience in the New Television Marketplace? -- 7. Toward a Qualitative Methodology of Audience Study: Using Ethnography to Study the Popular Culture Audience -- 8. Notes on Children as a Television Audience -- 9. Figuring Audiences and Readers -- 10. Marginal Texts, Marginal Audiences -- 11. Notes on the Struggle of Define Involvment in Television Viewing -- 12. On Not Finding Media Effects: Conceptual Problemsin the Notion of and "Active" Audience (with a Reply to Elihu Katz) -- Part III: The Politics of Audience Studies -- 13. The Politics of Producting Audiences -- 14. Power Viewing: A Glance at Pervasion inteh Postmodern Perplex -- 15. The Hegemony of "Specificity" and the Impase in Audience Research: Cultural Studies and the Problem of Ethnography -- 16. Ethnography and Radical Contextualism in Audience Studies -- Part IV: Locating Audiences -- 17. Hemisperes of Scholarship: Psychological and Other Approaches to Studying Media Audiences -- 18. From Audiences to Consumers: The Household and the Consumption of Communication and Information Technologies -- 19. Audience Violence: Watching Homeless Men Watch Die Hard -- 20. The Geograppy of Television: Ethnography, Communications, and Community
Abstract:
21. Satellite Dishes and the Landscapes of Taste -- Afterword: The Place of the Audience: Beyond Audience Studies -- About the Book and Editors -- Index
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