ISBN:
0774824689
,
9780774824699
,
9780774824682
Language:
English
Pages:
VIII, 294 S.
,
Ill.
Edition:
Issued also in electronic formats
DDC:
306.309/041
Keywords:
1919-1945
;
Konsumgesellschaft
;
Konsumentenverhalten
;
Werbung
;
Frauen
;
Zeitgeschichte
;
Kanada
;
Welt
;
Consumption (Economics) Sex differences 20th century
;
History
;
Consumption (Economics) Political aspects 20th century
;
History
;
Consumption (Economics) Political aspects 20th century
;
History
;
Consumer behavior Sex differences 20th century
;
History
;
Women consumers History 20th century
;
Women in advertising History 20th century
;
Sammelwerk
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Verbraucherverhalten
;
Frau
;
Geschichte 1919-1945
Abstract:
"In times of war, political strife, and economic recession, governments often call upon their citizens to get out and shop, reasoning that consumerism will save an ailing economy and restore public confidence in the health of the country at large. During the interwar period, mass culture took a firm hold on Western societies, causing the division between public and private to break down and for local events, products, and outlooks to become increasingly national and international in scale
Abstract:
Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living, separate themselves from oppressive traditional attitudes, and re-invent themselves as progressive individuals. Mass-produced consumer products -- such as convenience foods, ready-made clothing, and labour-saving household devices -- promised to free up women to pursue other interests, which were shaped by what they saw and heard in cinemas, radio, and advertisements. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This multifaceted edited volume is a fascinating look at how the forces of consumerism defined and redefined a generation."--pub. desc
Note:
Includes bibliographical references and index
,
Enthält 13 Beiträge
,
Part 1.Consumerism as Politics, Practice, and Ideology:1.. Canada's consumer election (1935)
,
Part 2.Consumerism and Public Display:6.Women, identity, and sports participation in interwar Britain
,
Part 3..Modern Girls:9.Beauty advice for the Canadian modern girl in the 1920s
,
Part 4.Texts and Ideologies of Modernity and Consumerism:12.Protecting gender norms at the local movie theatre : the Heidelberg Committee, 1919-33
,
Issued also in electronic formats.
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