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  • 1
    Book
    Book
    Montreal [u.a.] : McGill-Queen's Univ. Press
    ISBN: 0773511253 , 0773511261
    Language: English
    Pages: VI, 272 S , Ill., graph. Darst., Kt , 23 cm
    DDC: 363.4/1/0971
    Keywords: Social Sciences ; Drinking of alcoholic beverages ; Canada ; History ; Temperance ; Canada ; History ; Prohibition ; Canada ; History ; Liquor laws ; Canada ; History ; Consommation d'alcool ; Canada ; Histoire ; Tempérance ; Canada ; Histoire ; Prohibition ; Canada ; Histoire ; Alcool ; Droit ; Canada ; Histoire
    Note: Literaturverz. S. [249] - 262
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    ISBN: 0774824700 , 9780774824705
    Language: English
    Pages: 1 Online-Ressource (viii, 294 pages) , illustrations
    Parallel Title: Erscheint auch als Consuming modernity
    DDC: 306.309/041
    Keywords: Consumption (Economics) Political aspects 20th century ; History ; Consumption (Economics) Political aspects 20th century ; History ; Women consumers History 20th century ; Women in advertising History 20th century ; Consumption (Economics) Sex differences 20th century ; History ; POLITICAL SCIENCE ; Public Policy ; Cultural Policy ; SOCIAL SCIENCE ; Anthropology ; Cultural ; SOCIAL SCIENCE ; Popular Culture ; Consumption (Economics) ; Political aspects ; Consumption (Economics) ; Sex differences ; Women consumers ; Women in advertising ; Verbraucherverhalten ; Frau ; History ; Canada
    Abstract: "In times of war, political strife, and economic recession, governments often call upon their citizens to get out and shop, reasoning that consumerism will save an ailing economy and restore public confidence in the health of the country at large. During the interwar period, mass culture took a firm hold on Western societies, causing the division between public and private to break down and for local events, products, and outlooks to become increasingly national and international in scale
    Abstract: Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living, separate themselves from oppressive traditional attitudes, and re-invent themselves as progressive individuals. Mass-produced consumer products -- such as convenience foods, ready-made clothing, and labour-saving household devices -- promised to free up women to pursue other interests, which were shaped by what they saw and heard in cinemas, radio, and advertisements. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This multifaceted edited volume is a fascinating look at how the forces of consumerism defined and redefined a generation."--Pub. desc
    Abstract: pt. 1. Consumerism as politics, practice, and ideology -- part 2. Consumerism and public display -- part 3. Modern girls -- part 4. Texts and ideologies of modernity and consumerism.
    Note: Includes bibliographical references and index , Restrictions on access to electronic version: access available to SOAS staff and students only, using SOAS id and password
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  • 3
    ISBN: 0774824689 , 9780774824699 , 9780774824682
    Language: English
    Pages: VIII, 294 S. , Ill.
    Edition: Issued also in electronic formats
    DDC: 306.309/041
    Keywords: 1919-1945 ; Konsumgesellschaft ; Konsumentenverhalten ; Werbung ; Frauen ; Zeitgeschichte ; Kanada ; Welt ; Consumption (Economics) Sex differences 20th century ; History ; Consumption (Economics) Political aspects 20th century ; History ; Consumption (Economics) Political aspects 20th century ; History ; Consumer behavior Sex differences 20th century ; History ; Women consumers History 20th century ; Women in advertising History 20th century ; Sammelwerk ; Aufsatzsammlung ; Aufsatzsammlung ; Verbraucherverhalten ; Frau ; Geschichte 1919-1945
    Abstract: "In times of war, political strife, and economic recession, governments often call upon their citizens to get out and shop, reasoning that consumerism will save an ailing economy and restore public confidence in the health of the country at large. During the interwar period, mass culture took a firm hold on Western societies, causing the division between public and private to break down and for local events, products, and outlooks to become increasingly national and international in scale
    Abstract: Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living, separate themselves from oppressive traditional attitudes, and re-invent themselves as progressive individuals. Mass-produced consumer products -- such as convenience foods, ready-made clothing, and labour-saving household devices -- promised to free up women to pursue other interests, which were shaped by what they saw and heard in cinemas, radio, and advertisements. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This multifaceted edited volume is a fascinating look at how the forces of consumerism defined and redefined a generation."--pub. desc
    Note: Includes bibliographical references and index , Enthält 13 Beiträge , Part 1.Consumerism as Politics, Practice, and Ideology:1.. Canada's consumer election (1935) , Part 2.Consumerism and Public Display:6.Women, identity, and sports participation in interwar Britain , Part 3..Modern Girls:9.Beauty advice for the Canadian modern girl in the 1920s , Part 4.Texts and Ideologies of Modernity and Consumerism:12.Protecting gender norms at the local movie theatre : the Heidelberg Committee, 1919-33 , Issued also in electronic formats.
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  • 4
    Online Resource
    Online Resource
    Waterloo, Ont : Wilfrid Laurier University Press
    ISBN: 9781554582488 , 1554582482
    Language: English
    Pages: Online Ressource (xvii, 308 p.) , ill.
    Edition: Online-Ausg.
    Parallel Title: Erscheint auch als
    DDC: 306.461
    Keywords: Human body Social aspects ; History ; Body image Social aspects ; History ; Women Health and hygiene ; Sociological aspects ; Health Social aspects ; History ; Health Social aspects ; History ; Women Health and hygiene ; Sociological aspects ; Body image Social aspects ; History ; Human body Social aspects ; History ; POLITICAL SCIENCE ; Public Policy ; Cultural Policy ; SOCIAL SCIENCE ; Anthropology ; Cultural ; SOCIAL SCIENCE ; Popular Culture ; Body image ; Social aspects ; Health ; Social aspects ; Human body ; Social aspects ; Women ; Health and hygiene ; Sociological aspects ; History ; Electronic books History ; Aufsatzsammlung
    Abstract: Health is a gendered concept in Western cultures, customarily associated with strength in men and beauty in women. Educated or self-styled experts, ranging from physicians to newspaper columnists to advertisers, offer advice on achieving optimal health. Historically, gendered concepts of health were transmitted through visual representations of the ideal female and male bodies, with media images resulting in the absorption of universal standards of beauty and health and generalized desires to achieve them. Topics in this collection are wide ranging and include childbirth advice in Victorian Australia and Cold War America, menstruation films, Canadian abortion tourism, the Pap smear, the Body Worlds exhibition, and fat liberation. Masculinity is explored among drunkards in antebellum Philadelphia and family memoirs during the 1980s AIDS epidemic. Seemingly objective public health advisories are shown to be as influenced by commercial interests, class, gender, and other social differentiations as marketing approaches, and the message presented is mediated to varying degrees by those receiving it. This book will be of interest to scholars in womens studies, health studies, marketing, media studies, social history and anthropology, and popular culture
    Note: Includes bibliographical references (p. 259-295) and index. - Description based on Publisher data. This item is not in the LAC collection
    URL: Volltext  (lizenzpflichtig)
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