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  • 1
    Book
    Book
    Brand new China : advertising, media, and commercial culture (2008)
    Cambridge, Mass. [u.a.] : Harvard Univ. Press
    Details
    ISBN: 9780674026803 , 0674026802
    Language: English
    Pages: XIII, 411 S. , Ill., graph. Darst. , 22cm
    Parallel Title: Online-Ausg. Wang, Jing Brand New China
    Parallel Title: Erscheint auch als Wang, Jing Brand New China
    DDC: 659.10951
    RVK:
    LC 10440
    RVK:
    AP 17200
    RVK:
    QG 860
    Keywords: Werbung ; Markenführung ; Markenartikel ; Kulturelle Identität ; China ; Advertising ; Marketing ; Brand name products ; Advertising China ; Marketing China ; Brand name products China ; China ; Markenartikel ; Marketing ; Werbepsychologie
    Description / Table of Contents: Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media
    Note: Includes bibliographical references and index
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    MPI-MMG
    MPI Ethno. Forsch.
  • 2
    Book
    Book
    The other digital China : nonconfrontational activism on the social web (2019)
    Cambridge, Massachusetts : Harvard University Press
    Details
    ISBN: 9780674980921
    Language: English
    Pages: 312 Seiten , Illustrationen, Diagramme, Karten
    DDC: 302.23/1
    RVK:
    AP 19620
    RVK:
    MH 50170
    RVK:
    AP 18420
    RVK:
    MS 7965
    Keywords: Internet and activism ; Social media ; Social change ; Öffentliche Meinung ; Massenmedien ; Social Media ; Gesellschaft ; Zivilgesellschaft ; Nonprofit-Organisation ; Medienkonsum ; Soziales Netzwerk ; Mikroblog ; Wandel ; Moderne ; China Social conditions 2000- ; China ; China ; Social Media ; Aktivismus ; China ; Internet ; Aktivismus ; Gewaltloser Widerstand ; Nichtstaatliche Organisation ; Sozialer Wandel
    Abstract: The Other Digital China: Nonconfrontational Activism on the Social Web maps out the emerging ecosystem of Chinese activism 2.0 that traverses multiple sectors-the NGO sector, universities, the corporate sector, and the IT sector-where change agents are creating social good in non-contentious ways and engaged in constructing the new "social" under difficult ideological constraints. Focusing on social media and tech practices emerging from China's social sector in recent years, this book provides a multifaceted look at the Chinese society caught at a transformative moment, thanks in part to the arrival of Web 2.0 technology and the accompanying cyber utopianism, as well as the Communist Party's recently alleged commitment to policies aimed at energizing the hitherto weak social structure. Wang develops the idea of "nonconfrontational activism" and argues that it's possible to talk about the agency of "change-makers" even in authoritarian countries.--
    Note: Literaturverzeichnis Seite 263-297 , Register Seite 298-312 , Hier auch später erschienene, unveränderte Nachdrucke
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
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    Book
    BSZ
    GBV
    KOBV
  • 3
    Online Resource
    Online Resource
    Locating China : space, place and popular culture (2005)
    London : Routledge
    Details
    ISBN: 0415366550
    Language: English
    Pages: Online-Ressource (xiii, 235 p) , ill , 24 cm
    Edition: Online-Ausg. 2009 Electronic reproduction; Available via World Wide Web
    Series Statement: Routledge studies on China in transition 22
    Parallel Title: Erscheint auch als Locating China : Space, Place, and Popular Culture
    DDC: 306/.0951/090511
    Keywords: Popular culture ; China Social conditions 2000-
    Abstract: Taking a multidisciplinary approach, this volume examines the relationship between space and the production of local popular culture in contemporary China
    Note: Includes bibliographical references (p. [210]-231) and index , Electronic reproduction; Available via World Wide Web
    URL: Volltext
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    GBV
  • 4
    Online Resource
    Online Resource
    Locating China : space, place and popular culture (2005)
    London : Routledge
    Details
    Language: English
    Pages: xiii, 235 p.
    Series Statement: Routledge studies--China in transition 22
    DDC: 306/.0951/090511
    Keywords: Popular culture ; Sozialer Wandel ; Massenkultur ; China ; Konferenzschrift 2001 ; Electronic books. ; China ; Massenkultur ; Sozialer Wandel
    Note: Includes bibliographical references (p. [210]-231) and index
    URL: Click to View
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    KOBV
  • 5
    Online Resource
    Online Resource
    Locating China : Space, Place, and Popular Culture (2007)
    Florence : Taylor and Francis | Ann Arbor, Michigan : ProQuest
    Details
    ISBN: 9780203019221
    Language: English
    Pages: 1 Online-Ressource (251 Seiten)
    Edition: 1st edition
    Series Statement: Routledge Studies on China in Transition v.2
    DDC: 306/.0951/090511
    Keywords: Massenkultur ; Sozialer Wandel ; China -- Social conditions -- 2000- ; Popular culture -- China ; China ; Konferenzschrift 2001
    Abstract: Taking a multidisciplinary approach, this volume examines the relationship between space and the production of local popular culture in contemporary China. The international team of contributors examine the inter-relationship between the cultural imaginary of a given place and China's continuing drive towards urbanization. This has led to the development of new spaces and places, and new forms of spatial practices that destabilize old concepts of the 'local' and 'locality'. Delivering ethnographic observations and theoretical speculations, this work furthers our understanding of the link between spatial thinking and the production of consumer culture in China.
    Note: Description based on publisher supplied metadata and other sources
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HeBIS
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