ISBN:
9783658288679
Language:
English
Pages:
1 online resource (228 pages)
Series Statement:
Sustainable management, Wertschèopfung und Effizienz
Series Statement:
Sustainable Management, Wertschöpfung und Effizienz Ser.
Parallel Title:
Erscheint auch als
DDC:
302.231
Keywords:
Social media Psychological aspects
;
Social media-Psychological aspects
;
Social media-Psychological aspects
;
Electronic books
Abstract:
Intro -- Contents -- List of Abbreviations -- List of Figures -- List of Tables -- Introduction -- Part I - Quality concept and Social Media -- 1 Conceptual elements regarding quality -- 1.1 Study of quality - approaches and perspectives -- 1.1.1 Defining quality -- 1.1.2 Quality concept approaches -- 1.2 Economic aspects of quality -- 1.3 Quality assessment indicators -- 1.4 Models in consumer science used in quality design -- 1.5 Consumer orientation - concern of management in achieving quality -- 1.6 Models to improve quality from customer perspective -- 1.6.1 The Fujitsu Ten Group model to improve products and services from the customer's perspective -- 1.6.2 Nissan case study -- 2 Social media as influence factor of quality -- 2.1 Defining social media concept -- 2.2 Social media evolution -- 2.3 The benefits of social media -- 2.4 Classification of social media platforms: main actors -- 2.4.1 Social networking sites -- 2.4.2 Video sharing platforms -- 2.4.3 Blogs and vlogs -- 2.4.4 Mobile sharing and communication applications -- 2.5 Optimizing communication techniques and tools used in the social media -- 2.6 Social Media vs. Social networks -- 2.7 The areas of social media and their use in practice -- 2.7.1 Social media - marketing tool -- 2.7.2 Social media - a tool for attracting clients -- 2.7.3 Social media - communication maintenance tool - the eWOM model -- 2.7.4 Social media - new distribution channel -- 2.8 Human resources and social media -- 2.9 Concerning aspects of social media -- 2.10 Ethics and regulations in social media -- Part II - The Influence of social media on quality and on consumers' emotions -- 3 Analysis of consumer behaviour related to social media -- 3.1 Influence of social media communication on consumer behaviour -- 3.2 The importance of messages sent through social media.
Note:
Description based on publisher supplied metadata and other sources
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