ISBN:
9781536192575
Language:
English
Pages:
1 online resource (182 pages)
Series Statement:
Cultural studies in the third millennium
Series Statement:
Cultural Studies in the Third Millennium Ser.
Parallel Title:
Erscheint auch als Truong, Thuy-Huong A closer look at cultural values
DDC:
306.481909597
Keywords:
Tourism-Social aspects
;
Electronic books
;
Tourismus
;
Vietnam
;
Frankreich
;
Wert
;
Verhalten
;
Kultur
;
Interkulturalität
Abstract:
Intro -- Contents -- Preface -- Chapter 1 -- Introduction -- Vietnam Inbound Tourism and Its Market Potential -- Bilateral Relations between France and Vietnam -- French Tourist Market -- Chapter 2 -- Literature Review -- Cultures versus Subcultures -- Classification and Measurement of Cultural Values -- Values, Culture and Context -- Classification and Measurement of Values -- A Review of Cultural Dimensions -- Towards an Intercultural Understanding -- Cultural Differences between Eastern and Western Societies -- Relationship between Culture, Rules of Behaviour and Perceptions -- Relationship between Culture and Perceptions -- Intercultural Interactions -- Service Quality and Satisfaction -- Measuring and Evaluating Service Quality -- Association between Service Quality and Satisfaction -- Service Quality and Satisfaction as Synonyms -- Service Quality and Satisfaction as Distinct Constructs -- Service Quality: Host Attributes and Performance -- Host-Guest Mutal Perceptions -- Tourist Perceptions of Hosts -- Host Perceptions of Tourists -- Chapter 3 -- Methods -- Methodological Problems in Cross-Cultural Research -- Research Methods and Sampling Frame -- Instrument Design -- Reliability and Validity -- Methods of Data Analysis -- Chapter 4 -- Results -- Comparative PCA Results between Hosts and Guests -- Cultural Values by Sample -- The Vietnamese -- The French Sample -- Rules of Behaviour by Sample -- The Vietnamese -- The French -- Behavioural Dimensions by Sample -- Perceived Importance of Service Attributes and Performance -- The Vietnamese -- The French -- Satisfaction with Service Attributes and Performance -- The Vietnamese -- The French -- Chapter 5 -- Interpretation and Discussion -- Comparative Cultural Values and Rules of Behaviour -- Tourists-Hosts Intercultural Interactions.
Note:
Description based on publisher supplied metadata and other sources
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