ISBN:
9780230391130
Language:
English
Pages:
Online-Ressource (328 p)
Edition:
Online-Ausg. 2013 Electronic reproduction; Available via World Wide Web
Parallel Title:
Print version Cross-Cultural Communication : Theory and Practice
DDC:
303.48/2
Keywords:
Public relations
;
Electronic books
;
Electronic books
Abstract:
A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas
Description / Table of Contents:
Cover; Contents; List of Figures; Foreword; Preface; Acknowledgements; List of Abbreviations; About the Authors; 1 What is Cross-Cultural Communication?; 2 Key Thinkers in Cross-Cultural Communication (1); 3 Key Thinkers in Cross-Cultural Communication (2); 4 The International Use of English; 5 Developing Cross-Cultural Communication Skills; 6 Selection and Preparation for Foreign Assignments; 7 Leadership Across Cultures; 8 International Team Building and Teamworking; 9 The Effect of Culture on International Negotiations; 10 Multiculturalism and Diversity
Description / Table of Contents:
11 Globalization and its Effect on Culture12 Cultural Diplomacy and Nation Branding; 13 Transfer of Skills, Technology and Knowledge; 14 Cultural Profiling and Classification; 15 Teaching Cross-Cultural Communication; Index
Note:
Description based upon print version of record
,
Electronic reproduction; Available via World Wide Web
URL:
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