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  • 1
    Language: English
    Pages: 1 online resource (1 volume)
    Keywords: Amazon.com (Firm) ; Marketing ; Technological innovations ; Internet marketing ; Endorsements in advertising ; Electronic books ; Electronic books ; local
    Abstract: Much as relationships in social networks have been analyzed to understand and influence how ideas flow among people, researchers wondered whether it might be possible to use the structure of product recommendation networks online to understand or influence how demand flows among products. The short answer is yes, and the implications for marketers are important.
    Note: "Reprint #59119.". - Includes bibliographical references. - Description based on online resource; title from cover (Safari, viewed December 5, 2017)
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  • 2
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Tantor Media, Inc. | Boston, MA : Safari
    ISBN: 9781515925088
    Language: English
    Pages: 1 online resource (32195 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Sharing isn't new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club-these are not revolutionary concepts. What is new, in the "sharing economy," is that you are not helping a friend for free; you are providing these services to a stranger for money. In this book, Arun Sundararajan, an expert on the sharing economy, explains the transition to what he describes as "crowd-based capitalism"-a new way of organizing economic activity that may supplant the traditional corporate-centered model. As peer-to-peer commercial exchange blurs the lines between the personal and the professional, how will the economy, government regulation, what it means to have a job, and our social fabric be affected? Drawing on extensive research and numerous real-world examples, Sundararajan explains the basics of crowd-based capitalism. He describes the intriguing mix of "gift" and "market" in its transactions, demystifies emerging blockchain technologies, and clarifies the dizzying array of emerging on-demand platforms. He then considers how this new paradigm changes economic growth and the future of work.
    Note: Online resource; Title from title page (viewed May 13, 2016) , Mode of access: World Wide Web.
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