ISBN:
1-282-33456-5
,
9786612334566
,
1-4438-1229-3
Language:
English
Pages:
1 online resource (425 p.)
Edition:
1st ed.
DDC:
302.224
Keywords:
Rhetoric Congresses. Social aspects
;
Verbal ability Congresses. Social aspects
;
Communication in politics Congresses.
;
Business communication Congresses.
;
Journalism Congresses. Language
Abstract:
Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation. However, in the beginning of t...
Description / Table of Contents:
pt. 1. Rhetoric in political discourse -- pt. 2. Rhetoric in journalism discourse -- pt. 3. Rhetoric in organisational discourse.
Note:
"This volume is a selection of papers presented at the first conference on 'Rhetoric in Society' held at Aalborg University, Denmark, in November 2006."--Preface.
,
English
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