ISBN:
0585484678
,
9780585484679
Language:
English
Pages:
xi, 395 p
,
ill
,
23 cm.
Additional Material:
1 computer optical disc (4 3/4 in.)
Edition:
Boulder, Colo NetLibrary 2003 Online-Ressource E-Books von NetLibrary
Series Statement:
EBSCOhost eBook Collection
Parallel Title:
Erscheint auch als Marketing research
Keywords:
Marketing research.
;
Marketing research Case studies.
;
Marketing research
;
Marketing research Case studies
;
Marketing research
;
Marketing research Case studies
;
Marketing research.
;
Marketing research Case studies.
;
Marketingforschung
;
Electronic books.
;
Electronic books.
;
Electronic books Case studies
;
Fallstudiensammlung
;
Marketingforschung
;
Marketingforschung
Abstract:
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills
Note:
Student data on CD accompanying the text is also available on floppy disk from The Haworth Press
,
Includes bibliographical references (p. 379-383) and index
,
Electronic reproduction, Boulder, Colo : NetLibrary, 2003
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
Volltext
(Deutschlandweit zugänglich)
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