ISBN:
9780415516495
Language:
English
Pages:
Online-Ressource (281 p)
Edition:
Online-Ausg.
Series Statement:
Routledge Interpretive Marketing Research
Parallel Title:
Print version Motherhoods, Markets and Consumption : The Making of Mothers in Contemporary Western Cultures
DDC:
306.874/3
Keywords:
Electronic books
Abstract:
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores:How advertising, media and consumer culture c
Description / Table of Contents:
Cover; Motherhoods, Markets and Consumption; Title Page; Copyright Page; Dedication; Table of Contents; List of illustrations; List of contributors; Acknowledgements; 1 The making of mothers; Part I Motherhood as an ideologieal, mediated project; 2 Motherhood in the movies - 1942 to 2010: social class mobility and economic power; 3 How to be a mother: expert advice and the maternal subject; 4 Designing mothers and the market: social class and material culture; 5 Negotiations of motherhood - between ideals and practice; Part II Feeding motherhood
Description / Table of Contents:
6 'It won't do her any harm' they said, 'or they wouldn't put it on the market': infant weaning, markets and mothers' narratives of trust7 Contesting food - contesting motherhood?; 8 Food, cooking and motherhood amongst Bosnian refugees in Sweden; 9 Images of motherhood: food advertising in Good Housekeeping magazine, 1950-2010; Part III Motherhood, consumption and transitions; 10 Bouncing back: reclaiming the body from pregnancy; 11 Managing pregnancy work: consumption, emotion and embeddedness; 12 Engaging with the matemal: tentative mothering acts, props and discourses
Description / Table of Contents:
13 Mothers and their empty nests: employing consumption practices to negotiate a major life transition14 Whose work is it anyway? The shifting dynamics of 'doing mothering'; Part IV Consumption and contested motherhood identities; 15 Mothering, poverty and consumption; 16 On markets and motherhood: the case of American mothers of children adopted from China; 17 Spectacular pregnancy loss: the public private lives of the Santorums and Duggars at the intersection of politics, religion and tabloid culture; 18 Pregnancy, privacy and personhood in the consumer socialization of expectant mothers
Description / Table of Contents:
Index
Note:
Description based upon print version of record
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