ISBN:
9780295992396
Language:
English
Pages:
X, 188 S.
,
Ill., graph. Darst., Kt
DDC:
658.8008
Keywords:
Interkulturelles Marketing
;
KMU-Marketing
;
Unternehmensberatung
;
USA
;
Marketing Cross-cultural studies
;
Multiculturalism in advertising
;
Marketing consultants
;
Business consultants
;
Lehrbuch
;
Fallstudie
Note:
Includes bibliographical references and index
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