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  • 1
    Online Resource
    Online Resource
    Virtual Social Identity and Consumer Behavior (2009)
    Armonk : Taylor and Francis | Ann Arbor, Michigan : ProQuest
    Details
    ISBN: 9781317452577
    Language: English
    Pages: 1 Online-Ressource (230 pages)
    DDC: 306.3
    Abstract: The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
    Note: Description based on publisher supplied metadata and other sources
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HeBIS
  • 2
    Online Resource
    Online Resource
    Virtual Social Identity and Consumer Behavior (2014)
    Hoboken : Taylor and Francis
    Details
    ISBN: 9780765623959
    Language: English
    Pages: Online-Ressource (247 p)
    Parallel Title: Print version Virtual Social Identity and Consumer Behavior
    DDC: 306.3
    Keywords: Electronic books
    Abstract: The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CME
    Description / Table of Contents: Cover; Half Title; Title Page; Copyright Page; Table of Contents; Introduction. Virtual Social Identity: Welcome to the Metaverse; Part I. The Virtual Experience; 1. I, Avatar: Auto-Netnographic Research in Virtual Worlds; 2. For a Better Exploration of Metaverses as Consumer Experiences; Part II. Consumer Behavior in Virtual Worlds; 3. Interaction Seeking in Second Life and Implications for Consumer Behavior; 4. I Don't Know You, But I Trust You: A Comparative Study of Consumer Perceptions in Real-Life and Virtual Worlds
    Description / Table of Contents: 5. Social Interaction with Virtual Beings: The Technology Relationship Interaction Model and Its Agenda for Research6. Personalized Avatar: A New Way to Improve Communication and E-Service; 7. The Sacred and the Profane in Online Gaming: A Netnographic Inquiry of Chinese Gamers; Part III. Avatar Creation and Appearance; 8. Finding Mii: Virtual Social Identity and the Young Consumer; 9. Me, Myself, and My Avatar: The Effects of Avatars on SNW (Social Networking) Users' Attitudes Toward a Website and Its Ad Content; Part IV. Person Perceptions in Virtual Worlds
    Description / Table of Contents: 10. Effects of Ethnic Identity and Ethnic Ambiguous Agents on Consumer Response to Websites11. Ethnic Matching: An Examination of Ethnic Morphing in Advertising; 12. Mirror, Mirror on the Web: Understanding Thin-Slice Judgments of Avatars; Name Index; Subject Index; About the Editors and Contributors
    Note: Description based upon print version of record
    URL: Volltext
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    GBV
  • 3
    Online Resource
    Online Resource
    Virtual social identity and consumer behavior (2009)
    Armonk, N.Y. :M.E. Sharpe :
    Details
    Language: English
    Pages: xv, 230 p. : , ill.
    Edition: Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
    DDC: 306.3
    Keywords: Group identity. ; Consumer behavior. ; Virtual reality. ; Electronic books.
    Description / Table of Contents: I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.
    URL: Click to View
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    KOBV
  • 4
    Online Resource
    Online Resource
    Virtual social identity and consumer behavior (2015)
    London : Routledge,
    Details
    ISBN: 9781315698342 , 9781317452553 , 9781317452560
    Language: English
    Pages: 1 online resource (xv, 230 pages)
    Parallel Title: Erscheint auch als
    DDC: 306.3
    Keywords: Group identity ; Consumer behavior ; Virtual reality
    Abstract: pt. 1. The virtual experience -- pt. 2. Consumer behavior in virtual worlds -- pt. 3. Avatar creation and appearance -- pt. 4. Person perceptions in virtual worlds.
    DOI: 10.4324/9781315698342
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    GBV
  • 5
    Book
    Book
    The psychology of fashion (1985)
    Lexington, Mass. : Lexington Books
    Details
    Language: English
    Pages: XII, 428 S.
    Edition: 2. print.
    Series Statement: Advances in retailing series
    DDC: 391/.2/019
    RVK:
    CW 7500
    RVK:
    CV 9500
    RVK:
    CW 9500
    Keywords: Aufsatzsammlung ; Mode ; Psychologie ; Kleidung ; Psychologie ; Mode ; Psychologie
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    BSZ
  • 6
    Online Resource
    Online Resource
    The truth about what customers want (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780136063353 , 0136063357
    Language: English
    Pages: x, 209 p , 22 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: Consumer behavior ; Consumers ; Attitudes ; Electronic books ; local
    Abstract: Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy-and loyal The truth about the newest trends and advances in consumer behavior Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers "Michael Solomon's The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today's technology-driven world." Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker
    Note: Includes bibliographical references (p. 201-208)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 7
    Online Resource
    Online Resource
    The truth about male & female markets (2011)
    Upper Saddle River, N.J. : FTPress Delivers
    Details
    ISBN: 9780132479936 , 0132479931
    Language: English
    Pages: 1 online resource ([8] p.)
    Series Statement: The truth about
    Series Statement: FT Press Delivers elements
    Keywords: Consumer behavior ; Consumers ; Attitudes ; Consumers' preferences ; Marketing ; Electronic books ; local
    Abstract: "This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. Marketing to men, marketing to women, and marketing to 'ubersexuals''--Resource description page.
    Note: Description based on resource description page (viewed Jan. 10, 2011). - "An e-burst of inspiration from the best books"--Cover. - Includes bibliographical references
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 8
    Online Resource
    Online Resource
    Consumer behavior : buying, having, and being (2012)
    Harlow : Pearson Education
    Details
    ISBN: 9780273767312 , 0273767313 , 9781299317314 , 1299317316
    Language: English
    Pages: 1 online resource (640 pages) , illustrations (chiefly color)
    Edition: 10th ed., Global ed.
    Parallel Title: Erscheint auch als
    DDC: 658.8/342
    Keywords: Market surveys ; Consumer behavior ; Internet marketing Technological innovations ; Consommateurs ; Comportement ; Études de marché ; Consumer behavior ; Market surveys
    Abstract: Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior – A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology. Encompassing pioneering concepts, latest developments and in-depth case studies, this book combines a practical, real-world focus with visual pedagogy to present an engaging and exciting look at the changes in consumption pattern of the digital natives. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
    Note: Previous edition: Boston, Mass.: Pearson, 2011. - Includes bibliographical references and index. - Print version record
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 9
    Book
    Book
    The psychology of fashion (1985)
    Lexington, Mass. u.a. : Lexington Books
    Details
    ISBN: 0669091286
    Language: English
    Pages: XII, 428 S. , Ill.
    Series Statement: The advances in retailing series
    DDC: 391/.2/019
    RVK:
    CV 9500
    RVK:
    CW 7500
    RVK:
    CW 9500
    Keywords: Mode - Aspect psychologique ; Mode ; Psychologische aspecten ; Psychologie ; Fashion Psychological aspects ; Mode ; Kleidung ; Psychologie ; Aufsatzsammlung ; Konferenzschrift ; Aufsatzsammlung ; Konferenzschrift ; Aufsatzsammlung ; Konferenzschrift ; Aufsatzsammlung ; Konferenzschrift ; Mode ; Psychologie ; Kleidung ; Psychologie
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    München BSB
    Regensburg UB
    GBV
    KOBV
    BVB
  • 10
    Book
    Book
    〈〈The〉〉 Routledge companion to consumer behavior / (2018)
    New York ; London :Routledge,
    Details
    ISBN: 978-1-138-69516-0
    Language: English
    Pages: xxviii, 535 Seiten : , Illustrationen, Diagramme.
    Parallel Title: Erscheint auch als
    DDC: 658.8/342
    RVK:
    QW 300
    RVK:
    CW 7500
    RVK:
    MS 5560
    Keywords: Consumer behavior ; Marketing. ; Verbraucherverhalten. ; Aufsatzsammlung ; Marketing ; Verbraucherverhalten
    Note: Literaturangaben
    URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030021963&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    HU Berlin
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