ISBN:
9781633214545
Language:
English
Pages:
Online-Ressource (109 p)
Series Statement:
Food and Beverage Consumption and Health
Parallel Title:
Print version Lifestyles Related to Eating Habits in Ready Meal Consumption : Comparative Study between São Paulo and Rome
DDC:
641.555
Keywords:
Lifestyles -- Research
;
Convenience foods -- Research
;
Electronic books
;
Electronic books
Abstract:
In the last ten years the ready meals market has had considerable growth with an average of 4.0% in value and 3.0% in volume per year. Several factors have contributed to this growth. The changes in the lifestyle of individuals in the Western world have increased the demand for convenience in the preparation of meals. Consumers work more hours, spend more time in traffic and wish to maximize their increasingly diminished leisure time; therefore, they demand both products and services that facilitate and support a busy life. As a reaction to this demand the Food Industry has expanded its options of ready-to-eat food. The main objective of this study is to characterize the influence of lifestyles in the habit of eating these meals. We present an analysis about the health, flavor, convenience and tradition dimensions in the consumption of ready-to-eat products and eating habits of consumers' samples from São Paulo and Rome. The concepts of lifestyles, multiculturalism, eating habits and the consumption of ready meals are revised. According to the results, the consumers of both cities present different styles regarding eating habits. More elderly populations from southern Europe are traditional regarding their eating habits. Similarly, in this work, consumers of Rome in general present greater concern with tradition and health in comparison to São Paulo. The Germanic cultures are more concerned with health, while in Italy the sensorial element would matter more. This study indicated that in São Paulo there is a great emphasis in convenience and flavor. The city of São Paulo takes pride in being a gastronomical center and many of the social activities of the city's habitants takes place at gatherings that involve feeding; therefore the importance of flavor aspect is easily explained. Simultaneously, the convenience aspect is supported by another characteristic of the city: the fact that it is a large urban center. The circumstances of contemporary life and the impacts of advertisement have changed the acquisition and consumption of food, highlighting the relevance of prepared food in São Paulo. It is believed that the results of this line of investigation are relevant not only to professionals that work on the development of new products, positioning of brands and products that operate in the current markets, but also to the distributors that commercialize food products and the food packaging industry
Abstract:
In the last ten years the ready meals market has had considerable growth with an average of 4.0% in value and 3.0% in volume per year. Several factors have contributed to this growth. The changes in the lifestyle of individuals in the Western world have increased the demand for convenience in the preparation of meals. Consumers work more hours, spend more time in traffic and wish to maximize their increasingly diminished leisure time; therefore, they demand both products and services that facilitate and support a busy life. As a reaction to this demand the Food Industry has expanded its option
Description / Table of Contents:
LIFESTYLES RELATED TO EATING HABITS IN READY MEAL CONSUMPTION: COMPARATIVE STUDY BETWEEN SÃO PAULO AND ROME; LIFESTYLES RELATED TO EATING HABITS IN READY MEAL CONSUMPTION: COMPARATIVE STUDY BETWEEN SÃO PAULO AND ROME; Library of Congress Cataloging-in-Publication Data; Contents; Preface; Summary of Abbreviations; About the Authors; 1. Introduction; 1.1 General Objective and Specific Objectives; 1.2. Justifications for the Study; 1.3. Methodological Procedures; 1.4. Study Structure; 2. Literature Review; 2.1. Lifestyles; 2.1.1. Lifestyle and Social Conditions
Description / Table of Contents:
2.1.2. Lifestyles and Psychological Profiles2.1.3. Lifestyles and Consumption Habits; 2.2. Multiculturalism; 2.2.1. Global Culture and Diversification; 2.3. Lifestyles, Culture and Eating Habits; 2.3.1. Cognitive Structures Model for FRL - Food Related Lifestyle; 2.4. Relationship between Lifestyles and Consumption of Ready Meals; 2.4.1. Ready Meals Market; 2.4.1.1. Market Share in the Segments of Ready Meals in Europe; 2.4.1.2. Market Share of European Countries in the Ready Meals Market; 2.4.1.3. Market Share of Companies in the European Ready; Meals Market
Description / Table of Contents:
2.4.1.4. Distribution Channels of Ready Meals in Europe2.4.1.5. Market Share of the Worldwide Ready Meals Market; (in value) (2008); 2.4.1.6. European Worldwide Market Share of Ready Meals; (in value and in volume) (2008); 2.4.1.7. Growth Forecast of European Market (2014) and Worldwide Market (2013) of Ready Meals (in value and in volume); 3. Methodology; 3.1. Methodological Approach; 3.2. Presentation of the Study's Variables and Binding Matrix; 3.2.1. Health Orientation; 3.2.2. Taste Orientation; 3.2.3. Convenience Orientation; 3.2.4. Tradition Orientation
Description / Table of Contents:
3.2.5. Statistical Analysis of Study Variables - Exploratory Factor Analysis3.3. Data Collection Instrument; 34. Research and Sampling Plan Universe; 3.5. Data Collection Form; 3.6. Procedures for Validation of the Used Scales; 3.6.1. Validation of Scales in Studies that Relate Lifestyles and Eating Habits of Ready Meals; 4. Data Analysis; 4.1. Sample Characterization; 4.1.1. Gender of Respondents in Brazil and in Italy; 4.1.2. Age Group of Respondents in Brazil and in Italy; 4.1.3. Marital Status of Respondents in Brazil and in Italy
Description / Table of Contents:
4.1.4. Number of People that Live in the Residence in Brazil and in Italy4.1.5. Education Level of Respondents in Brazil and in Italy; 4.1.6. Type of Family of Respondents in Brazil and in Italy; 4.1.7. Kind of Activity of Respondents in Brazil and in Italy; 4.1.9. Number of Monthly Meals Made with Ready-to-Eat Food by the Respondents in Brazil and in Italy; 4.1.10. Kind of Ready Meal Consumed: Frozen, Fresh, Canned, Lyophilized, by the Respondents in Brazil and in Italy; 4.1.11. Net Monthly Income of the Family of Respondents in Brazil and in Italy
Description / Table of Contents:
4.2. Comparison of Dimensions of the Scales of Lifestyles and of Eating Habits between the Samples of São Paulo and Rome
Note:
Description based upon print version of record
URL:
Volltext
(lizenzpflichtig)
Permalink
