ISBN:
0203422724
,
9780203422724
Language:
English
Pages:
Online Ressource (242 pages)
,
illustrations
Edition:
[S.l.] HathiTrust Digital Library Online-Ausg. [S.l.] : HathiTrust Digital Library
Parallel Title:
Erscheint auch als Scollon, Ronald, 1939- Discourses in place
DDC:
302.222
Keywords:
Sémiotique
;
Communication visuelle
;
Indices (Sémantique)
;
Semiotics
;
Visual communication
;
Indexicals (Semantics)
;
Communication visuelle
;
Indices (Sémantique)
;
Sémiotique
;
Indexicals (Semantics)
;
Semiotics
;
Visual communication
;
LANGUAGE ARTS & DISCIPLINES ; Communication Studies
;
Semiotiek
;
Electronic books
;
Electronic books Electronic books
Abstract:
Publisher description: Explores how the physical and material characteristics of language in the world give meaning to communication. Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains to urban centers in Europe, Asia and America, the book equips students with the methodology and models they need to undertake their own research in "geosemiotics," this key interface between semiotics and intercultural communication. Includes a "how to use this book" section, group and individual activities and a glossary of main terms
Note:
Includes bibliographical references and index. - Print version record
,
Print version record
,
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
,
Online-Ausg. [S.l.] : HathiTrust Digital Library
,
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Permalink
