ISBN:
9781978822078
,
9781978822085
Language:
English
Pages:
vii, 193 Seiten
,
Illustrationen
,
23 cm
Parallel Title:
Erscheint auch als Rosner, Molly, 1986 - Playing with History
DDC:
306.4/60973
Keywords:
Toys Social aspects 20th century
;
History
;
Toy industry Marketing
;
Child consumers History
;
Material culture
;
Children Social conditions 20th century
;
National characteristics, American History
;
USA
;
Kind
;
Spielzeugindustrie
;
Marketing
;
Identität
;
Sachkultur
;
Geschichte 1930-2021
Abstract:
Made in America : the rise of the American toy industry -- Dolling up history : 1930's antique dolls and the Clark doll study -- "Gosh, it's exciting to be an American" : the 'Orange' and Landmark books during the Cold War -- Family fun for everyone? Freedomland, U.S.A., 1960-1964 -- Selling multicultural girlhood : the American Girl doll, 1986-present.
Abstract:
"Since the advent of the American toy industry, children's cultural products have attempted to teach and sell ideas of American identity. By examining cultural products geared towards teaching children American identity, Playing With History highlights the changes and constancies in depictions of the American story and ideals of citizenship over the last one hundred years. The book examines political and ideological messages sold to children throughout the twentieth century, tracing the messages conveyed by racist toy banks, early governmental interventions meant to protect the toy industry, infences and pressures surrounding Cold War stories of the western frontier, and the fractures visible in the American story at a mid-century history themed amusement park. This engaging analysis culminates in a look at the successes and limitations of the American Girl Company empire"--
Note:
Revision of author's thesis (doctoral)--Rutgers University, 2017, titled Playing with history : American identities and children's consumer culture, 1917-2017
,
Includes bibliographical references and index
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